As a business owner, it’s important to understand your customers. After all, they’re the ones who keep your business afloat says Fred Auzenne.
Here are 20 things you should know about them.
1. Customers like to feel appreciated:
One of the best ways to show your customers you appreciate them is by thanking them. Thank them for their business, for referring others to you, and for sharing their feedback.
2. Customers like to feel valuable:
In order to make your customers feel valued, give them exclusive access to offers, special deals, and sneak peeks at upcoming products or services.
3. Customers like to feel important:
Make your customers feel important by giving them personalized attention and responding promptly to their inquiries.
4. Customers like to know what’s going on:
Keep your customers in the loop by sending them regular updates about what’s happening with your business. This could include new products or services, changes in hours or location, or important announcements.
5. Customers like to be heard:
Make sure you’re listening to your customers’ feedback and taking it to heart. Use it to improve your products or services and make your customers’ experience better.
6. Customers like to feel supported:
Be there for your customers when they need you. Offer them support and assistance whenever they have questions or run into problems.
7. Customers like to know they can trust you:
Gain your customer’s trust by being honest, transparent, and consistent in your interactions with them.
8. Customers like to feel comfortable:
Make sure your customers feel comfortable doing business with you by creating a warm and welcoming environment, both online and in person explains Fred Auzenne.
9. Customers like convenience:
Make it easy for your customers to do business with you by providing multiple ways to contact you, as well as online ordering or checkout processes.
10. Customers like to feel special:
Create exclusive offers and experiences for your most loyal customers. Show them that they’re valued and appreciated.
11. Customers like to know what’s new:
Keep your customers up-to-date on the latest trends by sharing blog posts, articles, videos, and other types of content relevant to your industry.
12. Customers like a good deal:
Offer your customers discounts and special deals on your products and services. This will encourage them to keep coming back for more.
13. Customers are always changing:
Keep an open mind and be prepared to change your approach to customer service as your customers’ needs and wants evolve over time.
14. Customers want a positive experience:
Make sure your customers have a positive experience with your brand at every touch point. This includes everything from the way they’re greeted when they call customer service to the packaging of your products.
15. Customers want to be treated like people:
When you’re interacting with customers, treat them like real people and not just another number. This means using their name, being friendly and polite, and taking the time to listen to their concerns.
16. Customers want options:
Give your customers multiple options when it comes to payment, shipping, and communication. This will allow them to choose the method that’s most convenient for them.
17. Customers want quality:
Make sure you’re putting your best foot forward by offering high-quality products and services. This will help you stand out from the competition and keep customers coming back for more.
18. Customers want to be heard:
Make sure you’re listening to your customers’ feedback and taking it to heart. Use it to improve your products or services and make your customers’ experience better says Fred Auzenne.
19. Customers want you to be available:
Make yourself available to your customers by providing multiple ways to contact you, as well as extended hours of operation.
20. Customers want solutions:
When they have a problem, customers want a solution, not an apology. Be prepared to offer solutions that solve their problem, not just sympathy.
Customer service is essential for any business. By following these tips, you can make sure your customers have a positive experience with your brand and keep coming back for more.
By understanding your customers and what they want, you can create a better experience for them and build a stronger, more successful business in the process.