Business news

Fred Auzenne: 17 secrets of successful small businesses

Fred Auzenne

Starting and running a small business can be both challenging and rewarding explains Fred Auzenne.

These 17 secrets can help you make your small business a success.

1. Have a clear vision and mission for your business:

A clear vision and mission statement provides a roadmap for your business and help you stay focused on your goals.

2. Plan, plan, plan:

Good planning is essential for any business. Planning helps you to allocate resources effectively, set realistic goals, and make timely decisions.

3. Be flexible:

The world of small businesses is constantly changing, so you need to be adaptable and willing to change with it.

4. Stay focused:

It can be easy to get sidetracked when running a small business, but it’s important to stay focused on your goals and objectives.

5. Delegate:

As a small business owner, you can’t do it all yourself. Delegate tasks to competent employees or contractors to help you run your business more efficiently explains Fred Auzenne.

6. Network:

Networking with other businesses and professionals can help you gain new customers, partners, and resources.

7. Build a good team:

A good team is essential for the success of any small business. Find people who share your vision and are passionate about your business.

8. Be innovative:

In order to succeed in today’s competitive market, you need to be innovative and offer something new and different.

9. Stay current:

It’s important to stay up-to-date on the latest trends and technologies in your industry so that you can keep your business competitive.

10. Get online:

The internet is a powerful tool for small businesses. Use it to market your business, reach new customers, and sell your products or services.

11. Promote your business:

Make sure potential customers know about your business. Promote it through traditional methods like advertising and word-of-mouth, as well as online channels like social media and search engine optimization.

12. Build relationships:

Strong relationships with customers, vendors, and employees can help you build a successful small business. Make an effort to nurture these relationships says Fred Auzenne.

13. Be professional:

First impressions are important, so make sure you present yourself and your business in a professional manner at all times.

14. Manage your finances:

Proper financial management is essential for any small business. Keep track of your income and expenses, and make sure you have a solid understanding of basic financial concepts.

15. Offer excellent customer service:

Make sure your customers are always happy with the products or services they receive from your business. Excellent customer service is crucial for repeat business and positive word-of-mouth.

16. Be persistent:

Starting and running a small business takes hard work and dedication. Don’t give up when things get tough – stay focused on your goals and keep moving forward.

17. Have fun:

Last but not least, remember to enjoy the process! Running a small business can be rewarding, so take time to savor the successes along the way.

By following these 17 secrets, you can set your small business up for success. Create a clear vision and mission, plan carefully, delegate tasks, and stay flexible and innovative. Most importantly, don’t forget to have fun!


How can I keep my small business organized?

Good organization is a key for any small business. Implement a system for tracking income and expenses, organizing your paperwork, and managing your time.

What are some tips for financial management?

It’s important to have a good understanding of basic financial concepts if you want to be successful with your small business. Make sure you track your income and expenses, create a budget, and understand the importance of cash flow says Fred Auzenne.

What should I do if I encounter problems with my customers?

If you experience problems with your customers, it’s important to address them quickly and professionally. Try to resolve the issue amicably if possible, but be prepared to take legal action if necessary.

How can I promote my small business online?

There are many ways to promote your small business online. Use social media platforms like Facebook and Twitter to reach new customers, create a website or blog to showcase your products or services, and use search engine optimization techniques to increase your visibility in search engines.


Small businesses can be both challenging and rewarding. These 17 secrets can help you make your small business a success. Follow these tips to create a clear vision and mission for your business, plan carefully, delegate tasks, and stay focused on your goals. Most importantly, have fun!


To Top

Pin It on Pinterest

Share This