According to a recent research analysis by Future Market Insights (FMI), increasing consumer adoption of waterproof socks will lead to a steady increase in market revenue. The report projects that in 2022, sales of waterproof socks will total US$25 million worldwide. Mid-calf length socks are predicted to have the largest sales among the various kinds of waterproof socks, and cycling aficionados will continue to be the biggest users of waterproof socks. The survey also predicts that women would use waterproof socks most frequently, predicting strong demand and acceptance.
Manufacturers of various consumer goods are employing cutting-edge marketing methods to entice this valuable customer segment as a result of a growing millennial population with strong preferences and brand choices. The demand for waterproof socks is at an all-time high due to the millennial population’s preference for adventure sports, trekking, cycling, and water sports, particularly in North America and Europe. Waterproof socks are popular among sports enthusiasts since they are sweat, water, and odor resistant and have many uses in many sports.
Factors Impacting Revenue Growth of the Waterproof Socks Market, as per FMI Forecasts
Adventure sports, such as mountain biking, paragliding, water sports, trekking, and winter sports, have seen an increase in both participants and spectators over the years. Customers today are looking for products or clothing to offer protection while engaging in sports activities as they search for solutions to assure safety while participating in a variety of sports. This feature has caused the demand for several kinds of waterproof socks, such as mid-calf-length waterproof socks, ankle-length waterproof socks, and calf-length waterproof socks, to soar in the sports market because they offer complete resistance to water. The United States, Canada, Germany, Italy, and the United Kingdom are noted for having high rates of Due to their high rates of engagement in risk-taking sports, nations including the U.S., Canada, Germany, Italy, and the UK hold a larger volume proportion of the world market for waterproof socks.
Monsoon season has become a frequent occurrence, which is bad news for commuters and travelers. Traveling during the monsoon season is more comfortable with waterproof socks. The market for waterproof socks is therefore anticipated to be driven by the need for waterproof socks, particularly ankle-length waterproof socks during the monsoon season.
Online marketing is anticipated to be crucial in gaining momentum with the target markets because these products are fresh to the worldwide market. With the rate of internet users growing rapidly in developed nations, several e-commerce platforms are anticipated to be crucial in boosting the best qualities of different waterproof socks on a global scale. Due to this, several of the top producers of waterproof socks are attempting to sell their products online by utilizing social media and various e-commerce platforms to advertise and market new waterproof sock varieties.
One of the key factors that have been driving the global waterproof socks market is the continuous launch of new products by manufacturers.
Manufacturers of waterproof socks are using technology to enhance their current product lines to meet the diverse needs and demands of their target clients. This has increased the number of customers in the market for waterproof socks worldwide. For instance, one of the major participants in the global waterproof sock market, SealSkinz, introduced super-thin waterproof socks under its brand name in 2017 for the North American market. 2018 saw the arrival of StormSocks, a line of windproof, breathable, and waterproof socks from Bridgedale Outdoor Ltd., another major participant in the worldwide waterproof sock market.
Key Players in the Waterproof Socks Market’
The FMI analysis of the worldwide waterproof socks market includes comprehensive company profiles to assess each company’s strategies, significant product offers, and most recent developments. Sealskinz, Happy Socks, DexShell, Wigwam Corporation, Camaro GmbH, Randy Sun, Bridgedale Outdoor Ltd., Okamoto Corporation, Recreational Equipment, Inc., The Showers Pass, Injinji, Rocky, Seavenger, Neo Sport, Footland Inc., Lennon Performance Products Ltd., The Sock Factory, Northern Diver, Wrightenberry Mills, Inc., and Wildfire Sports & Trek are some of the major market participants profiled
Global Waterproof Socks Market by Category
By Product Type:
- Mid-Calf Length Socks
- Ankle Length Socks
- Knee Length Socks
- Calf Length Socks
- Water Sports
- Snow Sports
- Other Activities
By Consumer Orientation:
- Male Waterproof Socks
- Female Waterproof Socks
- Unisex Waterproof Socks
By Sales Channel:
- Specialty Stores
- Independent Stores
- Online Retailers
- Club Stores
- Others Sales Channel
- North America
- Latin America
- East Asia
- South Asia