Flavored water is not only gaining popularity among gamers but it is also being tested by ordinary customers daily. When combined with fruit/vegetable juice, health and wellness benefits improve the product’s market placement, with an increasing CAGR.
Flavored water is also competing with well-established liquid concentrates and carbonated beverages, resulting in a high expected rate of growth in sales. The flavored water market as a whole is being changed into a potential hotbed for the drinks industry, as it is becoming increasingly popular with qualities that go beyond traditional refreshment aspects, such as less-sweet choices and goods with sustainability credentials.
The product’s incredible functionality and expanded taste options are increasing consumer interest and trends, while health-conscious consumers may stick to their dietary needs. Apart from vitamins and minerals, which have been utilized for a long time, the rising variety of flavors with special editions and scents to improve consumers’ energy levels are taking up the market as flavored water becomes more globalized. Consumers are becoming increasingly interested in new qualities such as multivitamin revivers and soothing relaxants, which are trendy in the market.
Flavored Water Market in US and Canada
Because of constant product advancements and the existence of significant important players such as Hint Inc. and National Beverage Corp., the United States dominates the flavored water industry in North America. Although the COVID-19 pandemic did not affect a large portion of the market in the United States, it is increasing at a quicker rate than before, accounting for increased sales of flavored water in beverage categories.
Europe Flavored Water Market
The European market for flavored water is expected to increase rapidly, owing to its high quality. Western European countries have experienced slow growth yet, but the EFBW (European Federation of Bottled Water) trade group is picking up the slack and advertising the product’s benefits, thereby actively pushing demand in the region.
Some of the key manufacturers in the flavored water market include
- National Beverage Corp.
- Glaceau Vitamin
- Hint Inc.
- JUST Water
- Sparkling Ice
- La Croix
- Bubly, Spindrift
- Aha, Perrier
- Polar seltzer and many others.
Flavored Water Market Article Highlights:
- Detailed overview of the parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint