Flavored milk is a dairy product obtained by mixing milk, sugar, or a natural or artificial sweetener, coloring, and flavoring. Flavored milk provides some essential nutrients like calcium, potassium, vitamins, phosphorus, and protein. Flavored milk is one of the healthiest products in the food industry. Its health benefits are driving the market as consumers adopt healthy lifestyles. Additionally, high shelf life and growing demand for chilled dairy products are driving the growth of the global flavored milk market. The worldwide flavored milk industry is still on the rise as consumption is still low compared to other beverages such as sodas, energy drinks, and more.
The flavored milk market is driven by growing demand for lactose-free dairy products
The flavored milk market is driven by the growing demand for lactose-free products around the world. According to research from the US National Library of Medicine, about 65% of the human population has difficulty digesting lactose in adulthood. The inability to digest lactose in adulthood is common in West Africa and East Africa and this factor is fueling the growth of the flavored milk market in the region.
Growing consumer demand for healthy food products
Growing consumer demand for healthful food products is a driving force that should propel the global flavored milk market forward over the forecast period. Consumers are aware of the quality of the food they consume; therefore they are moving towards the consumption of healthy products with a high nutritional value. Furthermore, changing consumer lifestyles should drive the growth of flavored milk around the world. Flavored milk is a rich source of calcium, protein, vitamins, and more. Furthermore, changing consumer lifestyles is another factor driving the growth of the industry around the world.
Limitations of the flavored milk market
The global flavored milk market is not without its challenges. With the increasing vegan population globally, the flavored milk market is expected to witness slower growth over the forecast period. Additionally, the rising incidence of lactose tolerance is a powerful force driving the market back and could encourage shutdown in some regions.
Flavored Milk Market: Regional Analysis
The Asia-Pacific region is the largest flavored milk market, leading the list of regions with the highest consumption of flavored milk. Rising disposable income and growing population size are factors driving the growth of the industry.
North America and Latin America are the second and third largest markets for flavored milk. Due to the growing consumption of flavored milk by children, North America is expected to register a double-digit CAGR during the forecast period. Other regions such as Europe, Africa, and the Middle East are expected to experience significant growth due to the ever-increasing demand for flavored milk.
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