When it comes to helping a business to grow quickly, most people presume that this is dependent on how much work the owner or workers at the company put in. There is, of course, some truth to that; however, when it comes to growth, there’s a bit more to it than simply putting in your 9 to 5.
For businesses to grow, especially in 2023, you’re going to need to invest in a set of tools to help you get started, whether your business is online or in person. These tools are likely to be digital and can help you take control of your business from day one, making it easier to manage in the long term.
So, what are some of the digital tools you should be looking into if you’re starting a business this year?
When it comes to helping with the growth of a business, the majority of people will be looking for a way to ensure that all their steps are transparent and simple, which is where governance risk and compliance software from a website like surecloud.com comes in.
These frameworks help businesses to have effective internal controls, mitigate and identify potential risks, and to ensure compliance with local laws and regulations. This is especially important when it comes to things such as taxes. In the long term, this will reduce the likelihood of errors, legal issues, and reputational damage. After all, who wants to shop with a business that hasn’t paid their taxes?
- Artificial Intelligence
Next on the list is artificial intelligence or AI. An AI-driven customer support tool, a chatbot virtual assistant, or other AI-based add-ons have become very sophisticated in the last year or so. When applied to online platforms, they can handle customer queries and provide personalized recommendations. Best of all, they’re available 24/7! By implementing an AI customer support bot, you can improve your response time, build up your customers’ experience and satisfaction, and reduce the workload on your human team.
- Marketing Automation Platforms (MAPs)
A MAP helps to streamline and automate repetitive tasks, such as sending out email campaigns and social media posting for your business, all with the aim of helping you to save time. MAPs allow you to target your content to specific niches of your customer base and, when paired with AI, can really drive everything forward in relation to results and growth.
- Data Analytics
Following on from email marketing, you are going to need to look into data analytics. This is important for the collection and analysis of marketing plans, assessing customer behavior, looking at market trends that may be driving sales, and, of course, assessing your business’s performance over each quarter. This will help you to save money on marketing and sales and to home in on your target audience to maximize your sales.
- Project Management Platforms
Finally, the only way your business is going to grow is with project management and teamwork. This means that you’re going to need collaborative project management tools, like adaptable spreadsheets on Google Docs, for instance, to help everyone in your team to communicate. This can help your business to achieve deadlines better and will help everyone on your team know what work is expected from them.