Digital marketing is one of the emerging and the most rapidly changing trend in -all- industries. To stay competitive in the online marketplace, you’ve to remain imperative and up to date with the emerging content marketing trends in your business arena. Here are five trends for 2019 you need to embrace to survive the stiff competition in the marketplace.
1. The Voice Search Trend
Recently, the voice search trend has been on the rise, where many consumers term is essential. According to a recent report done by Edison Research and NPR, more than 42% of the Americans are excited with their smart speakers. The same report added that the speakers are bringing a dramatic change to daily lives and consumer behavior.
What does this imply? Well, in 2019, more of the publications will be audio content to meet customers demands and specifications. Here’s the simple version: BY 2019, you need to tailor your marketing plans and make sure your SEO strategy supports the voice search trend.
2. Live Video and Webinars
In digital marketing, video marketing is one thing you can’t miss to use. Statistics have it that more than 65% of potential consumers purchase commodities after going through a well-illustrated branded video on social media platforms.
Market analysts predict that video marketing will account for more than 80% of internet traffic by 2021. According to Aberdeen Researchers, online marketers who use webcasts and video marketing increase their grand revenue- 49% faster- as compared to the other marketers. When creating that video for your 2019 marketing strategy, be mobile-friendly and engaging.
3. Social Media
If you haven’t been advertising your brand through social media platforms this year, work on incorporating it into your strategies in 2019. Boosting consumer engagement plays a significant role in the success of your online campaign. This is according to research presented by the Pew Research Center.
If you’re a newbie, consider starting with Facebook. You can later switch to Instagram, Twitter, and LinkedIn. According to Global Digital report, LinkedIn recorded the most significant user increase this year, where it achieved 145% growth in potential users increment. If your marketing strategy incorporates social media platforms by early next year, you’ll be good to go.
4. Fresh; Long-Form, and Orginal Content
There is nothing more enticing than fresh and original content. For your content to be considered long-form, it must reach a word-count not less than 2000. Search engine algorithms reward fresh, lengthier, and original content in the rankings. Potential consumers are also looking for original content in the search engines. Grab the opportunity and make it count.
According to BuzzSumo, lengthier content tends to get more likes and hares as compared to short-form content. This implies that you need to generate lengthier and fresh content to hit your target market. Remember, quality matters a lot here.
5. Use of Chatbots
For the last few years, chatbots have been increasingly used to boost customers engagement. The chatbot industry is also expected to shoot as it helps online marketers to cut on operational costs. Improvements in Artificial Intelligence (AI) and machine learning technology insinuates that chatbots are becoming more flexible and adaptable to meet consumers specifications.
Chatbots are designed to come up with responses to Frequently Asked Questions (FAQs) by using the NLP-natural language processing- and machine learning technology. As 2019 approaches, you need to consider the advantage of using chatbots in your online marketing campaign.
The Bottom Line
The main aim of incorporating digital marketing into your business strategy is to make your potential consumers and clients understand your business. According to Global Insights Research, more than 91% of clients are not only ready to reward your business for authenticity, but also to play a part in the decision-making process.
Remember, digital marketing isn’t just about generating lengthier and original content, it’s all about taking a collaborative approach and hitting your target clients in real time.