In the fast-paced world of financial technology, or essentially any other industry for that matter, employees are without a doubt what moves products, services, and overall innovations forward.
From software developers to digital marketers, fintech is a space where professionals lean on each other as they are counted on by customers to provide solutions that can keep up with their evolving banking needs.
There is a saying however that “it all starts at the top”, and the truth to it stems from founders and CEOs playing a pivotal role in setting company culture, driving innovation, and transforming traditional services.
Possessing unique insights and perspectives that shape the industry’s landscape, Black Banx founder and CEO Michael Gastaeur is the embodiment of taking the lead, as his vision for a borderless financial system for everyone where money can flow freely continues to drive the company’s growth efforts.
Yet how did the vision of borderless banking become the reality of serving over 20 million customers and counting? Gastauer gives insight on the five leadership “pillars” that hold up the ever expanding “tower” that is Black Banx.
Embrace disruption and innovation
Whether it’s Mark Zuckerberg or Bill Gates, a common trait among all successful tech leaders is how they understand the power of disruption and the need for constant innovation.
For Black Banx, this insistence on disruption is rooted in the understanding that consumers’ banking needs and preferences continue to change, with one of the biggest changes rooted in the economy being more global.
As traditional financial institutions continue to still rely solely on legacy systems and outdated processes, the financial services and solutions customers are limited, often kept to having to be within their own countries or own banks unless they are willing to pay unreasonable transaction fees.
We have disrupted this way of banking by offering borderless digital banking services that allow customers to make transactions and manage their accounts to and from anywhere they are in the world.
Prioritize the customer experience
At the heart of every successful fintech company lies a deep understanding of customer experience.
At this point in time, online banking and digital wallets are far from a new concept, and customers have a bevy of digital finance service providers to choose from.
However, it is the companies that prioritize creating seamless, user-centric experiences that simplify complex financial processes that emerge as the leading choice for most of the market.
Like many top companies, Black Banx leverages data analytics, AI, and machine learning to gain insights into customer behavior which results in us being able to personalize services, enhance security measures, and deliver superior customer support.
Of course, it’s not all numbers based, as we always take into account customer input by speaking with people regarding their banking needs and preferences and completing extensive research on the banking restrictions and other challenges they experience in their locales.
Collaborate for mutual growth
The value of collaboration in fintech or the tech industry cannot be emphasized enough.
By actively seeking partnerships with traditional banks, established businesses, and other technology providers to foster innovation, expand market reach, and deliver holistic solutions, we are able to create win-win scenarios where all parties benefit from shared resources, expertise, and networks.
In the case of Black Banx, it has been able to build an international digital banking network that covers markets accounting for approximately 90% of global GDP, trade and capital flows by way of collaborating with long-established businesses within a network that spans over 180 countries and territories in both established and emerging markets.
Through the continued maintenance and growth of this network, we continue to also be able to gain valuable insight on the specific demands of different locales and develop services and solutions tailored to those specific needs and preferences.
Foster a culture of agility and adaptability
In line with being able to keep up with customers evolving needs and preferences is the understanding that agility and adaptability are critical for companies in the rapidly evolving fintech industry.
By fostering a culture that encourages experimentation, risk-taking, and learning from failures, we as founders and leaders can get the most out of our teams’ talents and are able to bank on their creativity and insight to best meet the changing needs of the fintech market.
At Black Banx, a growth mindset is embraced and empowering teams is always practiced to better drive innovation, encourage creative problem-solving, and adapt to market shifts quickly.
In short, Black Banx encourages an entrepreneurial approach: we try new things, we learn and improve, and we take risks in a prudent way.
Prioritize talent through diversity
Building a diverse and talented workforce is a key focus for any company aiming for growth, and is doubly so for Black Banx as it is afterall a global digital finances company.
Developing diverse teams is simply the most effective way to have as many different perspectives available and ultimately enhance the way a company innovates.
By prioritizing diversity and inclusion initiatives, we create an environment that attracts top talent, fosters collaboration, and promotes equal opportunities.
Diversity and inclusion, equal opportunity, non-discrimination and building trust in the workplace are key priorities at Black Banx, as this continues to enrich our decision making and idea generation that is meant for a global market.