According to a new Fact.MR analysis, the eyelash enhancing agents market was worth around US$ 280 million in 2018 and is expected to expand by more than 5% in 2019. Various causes continue to affect the eyelashes Enhancing agent market, ranging from new advancements in cosmetic formulations to the increasing prevalence of ocular inflammations such as madarosis and blepharitis, which cause thinning and loss of eyelashes. The research study examines the market for eyelash enhancing agents in depth and provides readers with a complete analysis of major aspects influencing market growth.
What are the Major Obstacles Facing Stakeholders in the Eyelash Enhancing Agents Market?
The high cost of pharmaceuticals utilised in the production of eyelash enhancers continues to be a major barrier for industry players. The high cost of eyelash enhancers is further driving consumers to their less expensive competitors, such as artificial eyelashes and mascaras, which will likely function as a barrier to market expansion.
The usage of eyelash enhancing chemicals is expected to create a drop in demand due to several side effects such as skin darkening, inadvertent transfer of enhancing agents to other body regions resulting in unwanted hair growth, and itchy eyes.
Competitive Landscape for Eyelash Enhancing Agents
With the launch of #Beautyhub in May 2018, Estée Laude Cos. Inc. announced a definitive agreement with Debenhams to boost its beauty portfolio. The department store is headquartered in Hertfordshire, England, and is the world’s first multi-brand store. The store’s opening is aimed at bringing together a variety of brands such as Clinique and Origins, Tom Ford Beauty, and Bobbi Brown in one location.
Allergens Plc got FDA approval for Latisse, an eyelash thickening medication, in December 2018. The medicine was created to treat hypotrichosis, a condition that results in the loss of eyelashes. It’s a one-of-a-kind prescription treatment for eyelash lengthening.
Key companies in the eyelash enhancing agents market are investing heavily in marketing to improve their product’s positioning in the market and to expand their distribution channels, which include modern trade, franchise outlets, and internet retailers. According to the report, demand for eyelash boosting agents is on the rise, as more consumers associate beauty with health and wellbeing, and choose to use serums and sprays to lengthen and enhance brittle eyelashes.
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