An array of cosmetic products is available in the market that provides various solutions to enhance the beauty and appearance of the eye region. Eyelash, as a delicate part of the eye region, requires constant care and nurture for maintaining its natural appearance or strengthening the overall health of lashes to a certain extent.
Eyelash serum, as a vital beauty solution, plays a crucial role in conditioning eyelashes to make them look thicker and lend a slightly glossy finish.
One key aspect of the serum is that it serves multiple solutions to users by nurturing the natural growth of lashes for a longer period of time, as compared to other cosmetic products such as mascara and fake eyelashes. The article explains the understanding of the serum, its usage and benefits, and the overall market outlook.
What is Eyelash Serum?
Eyelash serum is a concentrated and lightweight skincare and beauty product widely used by a large group of the millennial and Gen Z population, especially among women population across the globe to enhance their looks, by conditioning their eyelash appearance.
A fine applicator is normally used to apply the serum on eyelashes internally as well as externally, which allows easy and uniform spread of the serum across eyelashes.
The serum is primarily made from a range of conventional and organic ingredients including peptides, panthenol, castor oil, hyaluronic acid, aloe vera extract, caffeine, cannabis seed extract, biotin, hyaluronic acid, keratin, and chia seed extract. Different manufacturers use different blends of ingredients to produce their unique eyelash products.
Benefits of Using Eyelash Serum
Some of the major benefits of using the eyelash care product can be understood as follows:
- Offers various nutrients including vitamins and fatty acids to improve the nourishing of eyelashes naturally.
- Looks attractive eyes due to fuller, thicker, and healthier results of eyelashes
- Retains natural look and even fortifies eyelash growth.
- Easy repairable and restoration of natural lashes
Global Eyelash Serum Market Outlook
With these existing trends, the global eyelash serum market was valued at USD 746.7 million in 2020 and is projected to reach USD 1,228.4 million by 2028, expanding at a CAGR of 6.6% during the forecast period, 2021-2028. The market growth is attributed to the wide use of the serum by professionals working in the fashion, entertainment, and beauty & cosmetics industries. Wide use of eyelash serum among social media users is a major market trend that influences the rising demand for beauty and cosmetic products, especially eyelash care products. Several
Several influencers of social media platforms such as TikTok, Instagram, Mojo, and YouTube are actively using cosmetic products to enhance the promotion of their personal images and videos. In general, individuals of different ages use the serum to enhance their appearance in social gatherings and personal events including weddings, anniversary celebrations, and birthdays as well as festivals.
Additionally, the rising use of eyelash care products by the group of professionals such as make-up artists working in theatres and the film industry presents another key aspect of the increasing demand for the serum.
OTC Vs Prescription Grades
Questions about what to choose between over-the-counter (OTC) and prescription grades of eyelash serum are frequently asked among customers and the article provides a comparative analysis to answer some concerned doubts.
The majority of experts suggest choosing prescription-based serums as some products might cause skin sensitivity issues and eye irritation for different users. Dermatologists mainly advise users to opt for prescription grades, which are mostly tested on sensitive skin.
Considering the price factor and availability of various options, various customers opt for OTC products. Additionally, the rapid introduction of A+ options for OTC-based serums having improved ingredients offers skin-friendly solutions, which further boosts the demand for OTC eyelash care products.
Eyelash serum standouts as the best option for eyelash cosmetic products as it can be used along with other eyelash care products including mascara. For instance, it is often used as a primer and mascara can be applied on top of that.
Additionally, the increasing availability of Ayurvedic ingredients and formulation for the product is another key aspect that draws the attention of consumers. This clear gel formula simply helps in shaping the attractive looks of users while nourishing the natural appearance of lashes.
The rapid introduction of innovative ingredient formulation for the product from key manufacturers such as Grande Cosmetics LLC, Skin Research Laboratories, Christian Dior SE, Athena Cosmetics, Inc. (RevitaLash Cosmetics), PLUME HAIR & LASH SCIENCE, Shiseido Co Ltd., and BEAUTY GENERATION AB play a major role in the rising popularity of the product.