The dynamic duo of Lynn Holland and Kathryn Marshburn is stirring up the music and technology scene. They’re diving into how AI is changing the game in music, sparking conversations about its benefits and the pressing need for rules to keep the industry on track.
The AI Music Evolution
Lynn and Kathryn are at the forefront, scrutinizing the shift towards AI’s increasing presence in music, from playlists generated by algorithms to AI’s integration with music libraries. They’re raising a flag on the unchecked use of voice cloning technology to attract followers, stressing the importance of artistic rights. “AI’s growth in music goes beyond convenience; it touches on the core of who owns the art,” Marshburn explains. The threat to creativity and privacy looms large without proper regulations.
AI: A Blessing and a Challenge
The 2023 launch of ChatGPT kicked off a frenzy to incorporate AI into various software, automating tasks but also raising concerns. “The rush to embrace AI has created friction as tech pioneers exploit user data for innovation while businesses insist on data privacy,” Holland observes. She points out the necessity of governance, echoing concerns like those of Elon Musk about AI’s rapid progress. Companies, such as Zoom Meetings, which have faced criticism for using customer data, have been forced to revise their policies. Holland and Marshburn urge the music industry to take similar steps to protect artists while encouraging innovation.
The Artist’s Dilemma
Emerging musicians and independent artists see AI as a path to stardom. Paul McCartney and Grimes have used AI to separate vocals and clone voices, respectively. Yet for some, AI poses a risk. “Artists are demanding urgent measures against the weakening of their brands by deep fakes,” says Marshburn. Drake, for instance, was outraged by a counterfeit collaboration that went viral, highlighting the need for action.
The Technology Shaping Music
Innovative AI platforms like Boomy and AIVA are making it easy for anyone to produce music that closely mimics famous artists, bypassing the need for permission or payment. “These platforms are groundbreaking,” Holland remarks. “But they bring up important questions about data ownership and balancing regulation with creative freedom.”
A Shifting Industry
The music world is trying to come to grips with AI’s impact. Giants like Universal Music are using their clout to influence streaming services and are considering partnerships with tech heavyweights to validate music reproductions. Warner Music’s Robert Kyncl is advocating for a system to back artists and their fans. However, a solid resolution is still out of reach. “Record labels are stepping up, but a real solution needs everyone involved in a song’s lifecycle to participate,” Marshburn points out.
Crafting the Future Together
Holland and Marshburn are champions of joint efforts. “It’s time for everyone – musicians, their teams, record companies, streaming services, industry regulators, tech and security experts, along with the fans – to come together to navigate this new frontier,” Marshburn urges. Holland emphasizes their commitment to forming alliances to defend music and artistry, as well as personal data rights. They’re not just watching from the sidelines; they’re leading the charge and encouraging others to join the movement.
Get in touch with these innovators on LinkedIn and be part of the vital conversation shaping music’s future: Lynn Holland and Kathryn Marshburn on LinkedIn
