Samantha Elle is a 31-year-old mother, influencer, content creator, and freelance model based in the sunny Gold Coast, Queensland, Australia. Her passion for empowering women through effortless style and minimal beauty has led her to become a successful fashion influencer and CEO of her ccc, Virtual Hype Co.
Samantha’s journey as a fashion influencer began with her sharing fashion inspiration on her Instagram page to help shorter women find stylish clothes on a budget. Her focus naturally shifted to pregnancy fashion inspiration, and then to postpartum fashion, as she progressed through different stages of life. Her main goal has always been to help women feel confident, and fashion has been a great way to achieve that.
In July 2021, Samantha founded Virtual Hype Co, a digital marketing and social media management company. Here’s a glimpse of her from our recent interview on a pleasant afternoon.
Interviewer: Hi Samantha, it’s great to have you here. So, first things first, why did you choose fashion as your way of life?
Samantha Elle: Hi, thank you for having me. It all started with me sharing fashion inspiration on my Instagram page to help shorter women find stylish clothes on a budget. As my life progressed and I became pregnant, my focus naturally shifted to pregnancy fashion inspiration, and then to postpartum fashion. I’ve always had a passion to help women feel confident, and fashion is such an incredible way to achieve that.
Interviewer: It’s always great to see a passionate person succeed. Can you tell us a bit more about your digital marketing agency, Virtual Hype Co?
Samantha Elle: Sure. Virtual Hype Co is a digital marketing and social media management company that I founded in July 2021. Our main goal is to help women, especially moms, chase their dreams by creating engaging digital content and managing their social media presence. It’s been an amazing journey so far, and I’m excited to see where it takes us in the future.
Interviewer: What do you find most interesting about the fashion influencer community in Australia?
Samantha Elle: I find it incredible that there is fashion inspiration for everyone! Regardless of your style, size, height, age, or stage of life, there are so many wonderful women sharing fashion inspiration now. The Australian fashion influencer community is such a positive group of women, and we all cheer each other on. It’s so inspiring to see.
Interviewer: Inspiring indeed, but what is it that keeps you motivated for your future?
Samantha Elle: I plan to continue helping women, especially moms, feel confident through easy style and beauty. I also plan to grow my business and continue making a positive impact in the digital marketing industry.
Interviewer: Well, it sounds like you have a lot of exciting things in store for your future. Thank you so much for speaking with us today, Samantha.
Samantha Elle: Thank you for having me. It’s been a pleasure.
To know more about Samantha Elle, make sure to follow her on social media.