In this era of digitization, online marketing has become important more than ever. Every business wants to stand out in this competitive world. Like mainstream marketing, online marketing has become vital for businesses to promote their products or services. When you own a business, working on every single detail with full expertise may become impossible. Marketing of all the business strategies needs to be creative and explanatory of your business. If you do not have a creative team of your own, the task may become stressful. It takes experts to create a website that will attract high traffic. If you can not attract customers or potential clients online, you need to revisit your marketing strategies. Some firms can help your business stand out in the crowd. The Gist People can help you create a website that has improved user experience and an SEO strategy to market your website effectively. Marketing can be local as well as international. Now you might wonder what SEO is and why you require it. This article is your beginner’s guide to SEO, how it improves local and international marketing and tries to answer all your queries related to the term.
SEO 101: Understanding The Concept
SEO stands for Search Engine Optimization. It is a tool that helps websites rank higher in search engines like Google, Bing, etc. Before understanding SEO you need to understand how search engines work. When you type or speak a keyword or phrase in the search bar, the search engine looks for those keywords in all the web pages available on the internet and then provides the web pages that are most likely to answer your query. When you own a business, you would want your website to have more visibility to the users. If you are not paying Google for your website to appear top on the list, you would need to design your web page such that google itself put your webpage on top. This is where SEO comes in handy. If you do not know how to do it yourself, there are experts like SEO Iberica who are always ready to work for you.
Why Is SEO Important?
SEO is a very powerful tool that can help your business grow through effective digital marketing. When you operate a search engine, it gives organic and paid results. Paid websites are always on top of the search engine result page (SERP), particularly because they are paying the search engine for their promotion. However, if you have a small business or you are not paying search engines, but still want to divert heavy traffic towards your website, then you need to have a good SEO strategy. For organic search results to rank higher in SERP, SEO can play a vital role as not only quantity but the quality of traffic also matters. Your business will not benefit from how many visitors you get in a day, but from the fact that those visitors are interested in your product and maybe potential clients in the future. For the relevancy of your website with the user’s search words, it is important to establish a good SEO strategy.
How SEO Works?
Search engines like Google use crawlers, also called bots and spiders, that crawl through the available web pages on the internet. These crawls go through the websites and look for the keywords asked by the user, they also check out internal links and then provide a result page. This result page contains all the web links that the search engine considers to be highly relevant to your inquiry. This is all done through complex algorithms. SEO alters those algorithms such that crawlers consider your webpage to be highly relevant for the user and display it at the top of the SERP. High ranking in search results and more visibility can have a significant influence on your marketing strategy and counter competitors.
What Is Local SEO?
How many times have you searched for a business in your locality? According to Google (2016), about 30% of mobile searches are related to location. Hubspot claims that about 71% of people search for the location and timings of a local business if they are visiting for the first time. These facts indicate the importance and requirement of local SEO if you are planning digital marketing of your business. Local SEO increases your websites’ visibility to interested searchers. There are millions of people who search for nearby businesses when they need a particular product or a service. Utilizing the benefits of local SEO, you can make your business visible in local searches.
Why Local SEO Is Required?
In simpler times, when people used computers to search for a business, the local business sites would appear on top of SERP, because they were using the local network. Now mobile phones have made it possible to search anywhere anytime. For example, if a person is searching for a particular service in his local area and your business operates from somewhere else, your webpage might not appear in his search list. In such situations, if you are delivering to that particular area, a good local SEO strategy will make sure the searcher finds your business on the first page of search results.
What Is International SEO?
International SEO means targeting potential clients at an international level. International SEO allows you to optimize search engines such that people living in different countries, speaking different languages can look at your website. This strategy uses help from geo-tagging, hashtags, and other localization signals to make your website visible to international searchers. SEO Iberica, for instance, is an international SEO agency that deals with multiple languages and can help market your business more effectively and efficiently.
Why Is International SEO Important?
By optimizing search engines for international visibility, you can attract larger traffic to your business. This is particularly important for a business that operates in more than one country, but their offices are localized.