As the key factor of business competitiveness, digital marketing evolves exponentially, becoming more intricate and complex with every year. Following the recent COVID-19 pandemic and mass shift towards digitalization, companies and individual entrepreneurs all over the world have joined the global contest for building the strongest online presence. This triggered unprecedented demand for professional digital marketing services, and at the same time substantially raised the bar for e-branding sector.
Consistent technology advancement, consumer preferences change, and a cascade of emerging strategic trends require online marketers to demonstrate an illustrious resourcefulness to stay on top of the wave. To get comprehensive insights into the mysterious world behind the scenes of digital marketing, we interviewed Abdul Munim Wyne, the leading expert in digital branding, social media marketing, and search engine optimization.
Having come a long way from the award-winning president of debating societies in college to the top industry leader in the field of digital marketing, Wyne highlights the significance of the following golden rule: “One of the biggest mistakes someone in my line of business can make is a failure to adjust to the evolving strategies and algorithms”.
According to Wyne, online marketing got immersed into next-generation technologies so deeply that artificial intelligence and digital algorithms have become an integral part of the industry. “AI has been dominating the digital marketing sector over the last few years, so we can’t afford to stay traditional”, states Wyne. “We have to be aware of all emerging opportunities that can put us on top. There are so many innovations that we need to analyze and embrace to stay competitive in today’s online branding world.”
Having extensive experience in providing SEO, Google ads, and social media marketing services to VIP clients across the USA, UK, EU, and Canada for years, Wyne has numerously witnessed how a habit to stay in line with all emerging trends and be among the first e-marketing agencies to take advantage of innovative technologies can turn one into an ultimate industry leader.
“Everyone remembers the first person who flew to the moon, but I don’t think many people remember the second”, says Wyne. “There are so many companies providing similar services out there. The only chance to stand this competition is to be the first one to adapt, and constantly look for new ways of innovation and creativity, because this is what online marketing is all about now”.
While having a global acclaim as an expert in technical aspects of website promotion that enables business owners to appear on the first pages of Google Search, which means a wider client base and thus, higher revenue generation, Wyne also emphasizes the importance of creative strategies, such as collaborative campaigns with influencers.
“If you want to succeed in gaining the reputation of a trusted industry leader, it is imperative to build your own brand first – a name that resonates with what your field has to offer”, shares Wyne. “It is then essential to make this brand widely recognized, and partnering with social media influencers can be exceptionally fruitful for these purposes”.
Influencer marketing is an exponentially developing trend based on the concept of social influence, which is a process of shifts in public consciousness and behavior triggered by the social environment. Engaging influencers in marketing campaigns boost brand awareness and creates strong cognitive links between the product and prestige image within the target audience.
“It is also essential to send the right message through your website’s looks”, highlights Wyne. “If potential clients come to your website and face the lack of user-friendly experience, or see ads and distortions, they get a feeling that things are not properly organized, which instantly puts them off”. According to Wyne, trust is the cornerstone of successful relationships with clients. “One of the most significant moments in my career took place after an old client of mine started a large-scale expansion and declared that they would work with no one but me and my team. Whatever your professional goal is, the power of networking is an invaluable asset.”
“As a digital marketing expert, you have an access to so many repositories that you able to anticipate things that people outside this line of business don’t know about”, shares Wyne. “Your clients have no idea that in six months the currently acute online media trends can change, and they need to start doing something differently to avoid the risk of waking up one morning and seeing that all the effort they’ve put into their business has gone as they didn’t foresee a drastic shift. Digital marketing specialists can predict this storm.”
“This imposes a tremendous responsibility”, continues Wyne. “We have to go through a series of challenges to analyze the competitors’ market and keep up with emerging trends, social media behavior shifts, and algorithmic changes. And this is the best part that makes this field so fascinating and engaging.”
“Years ago, a friend of mine came to me for advice. He dreamed of working in the marketing industry but didn’t know where to start”, shares Wyne. “My answer was simple: find a chance to understand the processes. And if after that you still think that marketing is your career, then it probably is. I helped him to secure an internship in a company where he spent 12 weeks shadowing the staff and getting into the essence of market operation principles. He is now a top leading expert in the field”.
Wyne’s multifaceted list of experiences includes not only working as a digital marketer himself, but also teaching others how to excel in it, judging creative marketing competitions, speaking at digital marketing forums, and inspiring aspiring specialists to dive into the intricate world of online branding professionally. Summarizing all his projects, initiatives, and victories, he reiterates his golden rule: “The key to success is a habit of being aware of every new trend and be the first one to analyze, adjust, and embrace it”.
