The rise in user-generated material across a variety of online platforms is a key factor fueling the demand for content moderation solutions. The growing ease of access to the Internet globally is likely to drive demand for content moderation solutions. Government assistance for the development of electronic connectivity, Internet access in many emerging nations, technical improvements, as well as the expanding usage of content moderation solutions across a range of end-use sectors is likely to drive sales growth for the content moderation solutions market. By utilizing cutting-edge technology like AI, etc., content filtering may be done automatically or manually. The global content moderation solutions market, however, is likely to have restraints in the near future due to the complexity of uploaded material increasing.
Services for content filtering are increasingly in demand all across the world. Material moderation services are used by a variety of end-use sectors, including energy & utilities, telecom, healthcare, BFSI, media & entertainment, government, automotive, retail & e-commerce, and others to filter excellent content without hurting the brand. The increasing use of cell phones, social media, and the Internet around the world are some of the main causes fueling the need for content moderation services. Different businesses might implement content policies to get rid of the offensive information that is created on their websites. The global market is being favorably impacted by the increased need for enhanced security in companies and improvements to service user experience. The rise in demand for content moderation tools and services is the result of all these reasons.
Rising Demand for Removal of Hate Speech, Targeted Harassment Online to Drive Growth of the Market
According to statistics, 2% of all user-generated material on social media platforms is fake, which makes it imperative to include content moderation tools for security reasons. In order to eliminate social bullying, targeted harassment, and hate speech, and to remove low-quality photographs, content moderation solutions are specially employed to keep visitors from switching from one website to another.
Since real-time services are a feature of content management systems, subscribers can quickly identify spam and permanently delete it. Subscribers can quickly identify spam and permanently eliminate it thanks to the real-time features that content management systems have to offer.
In an attempt to lessen IT complexity, foster a data-driven culture, and improve operational efficiency, businesses across all industries are quickly adopting new modernized infrastructure, which includes rewriting, changing, or transferring entire parts or systems to contemporary libraries, tools, languages, and platforms. In order to strengthen their position in the market for content moderation solutions, suppliers of content moderation solutions are integrating cutting-edge technologies like nanotechnologies, artificial intelligence, and blockchain.
The leading players in the content moderation solutions market are concentrating on developing affordable and portable moderation solutions. Content moderation service providers who have a significant online presence adhere to several international standards while shielding their clients from potential dangers and harmful content. This emphasizes the need for content moderation tools that can identify and eliminate unsuitable information that could result in brand reputational damage, customer distrust, financial fraud, and audience safety. Scamwatch, for instance, estimates that reported money loss as a result of digital frauds climbed in Australia by 16.9% in December 2019 from 7.8%% in December 2018.
Updation of Outdated Systems in Companies to Spell Growth of the Global Market
Rewriting, altering, or porting entire components or systems to contemporary languages, libraries, tools, and platforms are all examples of modernization. It covers a wide range of technologies, concepts, tools, and platforms, making it a very broad topic. By converting the outdated IT ecosystem into a new one, businesses may enhance flexibility in all organizational activities, decrease IT complexity, and boost productivity. They can also create a data-driven culture.
The need for content moderation solutions is expected to expand in the near future due to the development of modernization systems and technological improvements in companies. Companies could anticipate yearly revenue growth of 14% for those that effectively transition from legacy to updated infrastructure technology. Additionally, these firms are better positioned to benefit from the upcoming stage of technological advancement. Emerging technologies, including nanotechnologies, gene editing, blockchain, and artificial intelligence are anticipated to generate US$ 3.2 trillion by 2025, according to a new UN study report.