Elijah Norton, president of Veritas Global Protection, has always believed strongly in the importance of employee investment. He recently discussed some of the reasons why that is the case in an interview with business-opportunities.biz. The interview primarily focuses on business and how to navigate everything in today’s world. With so many focused on technology, he still believes strongly in having quality employees who are engaged and eager to help customers. With proper investment, success comes easier.
Using technology to help employees
There is a race for high-end, easy-to-utilize technology to make businesses more efficient than ever before. While many companies are focusing on technology that can replace employees, Elijah Norton believes that there should be a focus on investing in quality employees that can benefit from technology.
A lot of this means taking care of some of the more tedious things that help form a business, allowing employees to focus on customer service. Ultimately, having customer care is something that can really make a difference.
Employing the right people
Norton is a very strong believer in ensuring that the right hires are made when growing out a business. Too many people focus on getting as big as possible, which could mean cutting corners in the hiring process.
For customer service to be top-notch, every employee needs to be on the same page. Failure to get that part right will put businesses in a tricky situation if something goes wrong.
The final bit of advice goes a bit beyond employees but is still important for going into business. By staying innovative across the board, business owners can stay ahead of the curve and beat out the competition in just about any area of focus.
There are some ways to stay innovative. It can start with the business itself, but it can also be part of the best way to help employees as well. There are many companies that are pretty stagnant with how they are treating employees, and that can start to wear on even the most patient workers. Coming up with new ideas and new ways to implement them can keep a job exciting.
Ignoring innovation in any industry is going to leave a business owner lagging behind. For example, Elijah Norton Veritas Global Protection knows that what people are looking for vehicle protection plans in 2021 is different from even a decade ago. The competition is fiercer, cars are much different, and people are more aware of tricks that some companies might pull to deceive the customer.
Keeping customers coming back
Ultimately, businesses rely heavily on returning customers. Treat them right the first time, and they are going to come back. Norton has been focusing on this way to grow as a business with Veritas Global Protection Services for quite some time, and he knows that it can translate to just about any industry.
Growth might not always be crazy for business owners, but it is better to grow steadily than to go through ups and downs. Norton hopes to inspire other business owners looking to break through and really start to experience success with some of the tips provided.
About Veritas Global Protection Services
Headlines by president Elijah Norton, Veritas Global Protection Services, specializes in vehicle service contracts and vehicle protection products in general. They offer options such as GAP protection and F&I products to dealerships in several countries around the world.