The worlds of football, gaming, and digital entertainment collided in spectacular fashion as Eleven Kings — the mobile football game backed by Brazilian football icon Ronaldinho — appeared on the massive digital screens of the iconic MiFi Tower in the heart of Times Square, New York City.
The campaign marked a major milestone for the rapidly growing mobile game, which recently surpassed more than 500,000 downloads worldwide. Instead of celebrating the achievement with a standard online announcement, the team behind Eleven Kings chose one of the world’s most recognizable advertising destinations to showcase the game’s growing global presence.
Located in Midtown Manhattan, MiFi Tower has become one of the most prestigious billboard locations in Times Square thanks to its enormous LED display and premium visibility. Every day, thousands of tourists, business professionals, influencers, photographers, and media representatives pass through the area, making it one of the busiest and most photographed intersections in the world. Campaigns displayed on the tower often gain additional exposure through social media content shared across platforms such as Instagram, TikTok, LinkedIn, and X.
The entire campaign was managed by PR to SKY, the international public relations and outdoor advertising agency known for organizing high-profile campaigns in global advertising hotspots. From campaign planning and creative coordination to the final display broadcast in Times Square, PR to SKY transformed Eleven Kings’ download milestone into a large-scale international branding moment.
Eleven Kings has quickly attracted attention among football fans and mobile gaming audiences thanks to its fast-paced gameplay, football-inspired mechanics, and entertaining style. The game reflects the same creativity and energy that made Ronaldinho one of the most beloved footballers in history. His involvement with the project has added authenticity and global recognition to the game’s brand identity, helping it stand out in the increasingly competitive mobile gaming market.
The Times Square appearance represented more than just a marketing campaign. It highlighted how modern football culture continues evolving beyond traditional stadiums and television broadcasts. Today, millions of fans engage with football through mobile games, digital communities, and online entertainment platforms that connect audiences across different countries and generations.
The campaign also demonstrated the growing power of outdoor advertising in the digital era. A billboard in Times Square is no longer limited to the people physically standing below it. Photos and videos captured by visitors can instantly travel around the world through social media, turning a local advertising activation into a global online event within hours.
For Eleven Kings, the MiFi campaign symbolized a new stage of international visibility and brand recognition. Appearing in Times Square placed the game alongside some of the world’s most recognizable brands and entertainment projects while reinforcing its ambitions for continued global growth.
As the gaming industry becomes increasingly connected with sports, entertainment, and social media culture, campaigns like this show how brands can transform digital milestones into real-world experiences with worldwide impact. With a rapidly growing user base and strong international attention, Eleven Kings continues strengthening its position as one of the emerging names in football gaming entertainment.
