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When it comes to hosting successful events, effective branding and promotion play a crucial role in leaving a lasting impression on attendees. One innovative and eye-catching way to enhance your event’s visibility and create a memorable experience is through the use of custom promotional arches, advertising flags and branded outdoor umbrellas. These structures, adorned with your brand’s colours, logo, and messaging, serve as powerful marketing tools that attract attention and guide participants. 

In this blog, we will explore the possibilities and best uses of these tools, along with their benefits in event advertising. So, let’s dive in and discover how these unique structures can take your event to new heights.

The power of promotional arches in event advertising

Promotional arches, also known as inflatable arches or event arches, have gained significant popularity in recent years due to their versatility and impact. These structures are typically made of durable materials and can be customised to match your brand’s identity. By strategically placing promotional arches at key locations throughout your event, you can achieve several marketing objectives, including:

  1. Brand recognition and exposure: The arches serve as powerful visual cues that attract attention and create a strong brand presence. By incorporating your brand’s logo, colours, and messaging on the arches, you can increase brand recognition and expose attendees to your brand throughout the event. These arches act as landmarks, guiding participants to various event areas and generating buzz.
  2. Event wayfinding: The tents can be strategically placed at entry points, registration areas, and key locations within your event space. These structures help attendees navigate the event more easily by providing clear direction and acting as visual markers. Event wayfinding becomes seamless, enhancing the overall attendee experience and reducing confusion.
  3. Photo opportunities: In the age of social media, creating shareable moments is essential for event success. Promotional arches offer a visually appealing backdrop for attendees to capture memorable photos and share them on their social media platforms. By incorporating your brand elements into these photo-worthy spots, you can generate user-generated content and increase your event’s online reach.

Advertising flags: Soaring high with brand awareness

Advertising flags, also known as feather flags or teardrop flags, are tall and slender banners that flutter in the wind, catching the eye and drawing attention. These flags serve as powerful advertising tools, offering flexibility and visibility. Here’s how you can maximise their impact:

  • Outdoor promotions: Advertising flags are perfect for outdoor events and promotions. Placing them strategically near high foot traffic areas or along walkways can help attract attention and generate brand awareness. Their vibrant colours and movement make them highly effective in capturing the interest of passersby.
  • Brand activation areas: Set up advertising flags around brand activation areas to create a dynamic and immersive environment. Whether it’s a product demonstration, sampling station, or interactive experience, these flags act as beacons, guiding attendees towards engaging with your brand.

Branded outdoor umbrellas: Sheltered branding

Branded outdoor umbrellas offer a unique and practical way to showcase your brand while providing shade and comfort for attendees. These umbrellas can be customised with your logo, colours, and messaging, enhancing brand visibility in outdoor settings. Here’s how they can make a difference:

  • Outdoor seating areas: Placing branded outdoor umbrellas in seating areas creates a cohesive and branded space for attendees to relax and enjoy the event. Whether it’s a lounge area, dining space, or chill-out zone, these umbrellas offer shade and shelter while reinforcing your brand message.
  • Sponsorship opportunities: The umbrellas present excellent sponsorship opportunities. By partnering with relevant brands, you can feature their logos alongside yours on the umbrellas, creating a win-win scenario that helps offset costs and builds partnerships.

Best uses of promotional arches in events

  1. Start and finish lines: Promotional arches are commonly used at sporting events such as marathons, triathlons, and cycling races. Placing an arch at the start and finish lines not only adds excitement but also creates a sense of accomplishment for participants. It becomes a focal point for photo opportunities and media coverage, amplifying your event’s visibility.
  2. Grand entrances: Create a grand entrance experience for your attendees by placing an arch at the main entrance of your event. This sets the tone for the event, leaving a strong first impression and building anticipation. Whether it’s a conference, trade show, or festival, a well-designed arch creates a memorable welcome for guests.
  3. Stage backdrops: Enhance the visual appeal of your event’s stage by incorporating a tent as a backdrop. This not only elevates the aesthetics but also ensures that your branding is prominently displayed in event photographs and videos. It creates a professional and cohesive look, reinforcing your brand message to a wide audience.
  4. Brand activation areas: The tents can be used to demarcate brand activation areas within your event. Whether it’s a product demonstration, experiential marketing activity, or sampling station, placing an inflatable arch creates a designated space that attracts attention and guides attendees towards the brand experience.
  5. Outdoor exhibits and trade shows: Outdoor exhibitions and trade shows can benefit greatly from these arches. These structures can delineate different exhibit zones, highlight key sponsors, or mark entrance points. Promotional arches create a cohesive and visually appealing layout that draws attendees’ attention and enhances the overall atmosphere of the event.


Promotional arches offer a high degree of customization, allowing you to showcase your brand’s identity and messaging. You can select the shape, size, colour, and graphics to match your specific event requirements and brand guidelines. They are also designed for easy setup and portability. They are suitable for events of all sizes, from small conferences to large-scale festivals. So, consider incorporating these unique structures in your event planning to take your brand promotion to new heights.

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