In today’s digital age, having an online presence for your business is essential. And, if you’re a local business, then optimizing your Google Business Profile is critical. Having a Google Business Profile that is optimized not only helps increase your visibility, but it also provides your potential customers with valuable insights about your business. However, the key to optimizing your profile lies in understanding your customers and utilizing their insights. In this blog post, we’ll explore how you can utilize customer insights to optimize your Google Business Profile and elevate your business impact.
For starters, make sure your business has its profile on Google. A large percentage of existing companies have a Google Business Profile, but only about 44% have taken the extra step to claim it. In the odd case that your profile does not exist, go ahead and create one on Google.
Use customer reviews to your advantage
Customer reviews are an excellent way to get valuable insights into what your customers like and dislike about your business. Positive reviews can give you an idea of what you’re doing right, while negative reviews can help you identify areas where you need to improve. Responding to reviews, both positive and negative, can also help improve your online reputation.
Furthermore, Google places a lot of emphasis on reviews when ranking businesses. So, encouraging your customers to leave Google reviews and responding to them can have a significant impact on your Google Business Profile’s ranking.
Utilize Google My Business performance and view insights
Google My Business provides helpful information about how people engage with your company through Google. This includes performance and insights such as how many people viewed your profile, how many clicked on your website, and how many requested directions to your business.
These insights can help you identify what is working well and what needs improvement. For example, if you notice that a lot of people are viewing your profile but not clicking on your website, you may need to optimize your website to make it more attractive to potential customers.
Update your business information regularly
Keeping your business information up to date is essential for a successful Google Business Profile. This includes your business hours, contact information, and address. If your business information is incorrect, it can lead to frustrated customers and negative reviews.
Furthermore, Google rewards businesses that keep their information up to date. So, taking the time to ensure that your information is accurate can have a significant impact on your profile’s ranking.
Utilize Google Posts
Google Posts allow you to share information about your business, such as upcoming events, special offers, or new products or services. These posts appear directly on your Google Business Profile and can help you engage with potential customers and keep your profile up to date.
It’s essential to keep your Google Posts up-to-date and relevant. Posting regularly can help keep your business top of mind for potential customers and can also help improve your Google Business Profile’s ranking.
Optimize your photos
Your Google Business Profile’s photos can have a significant impact on potential customers’ first impressions of your business. Therefore, it’s essential to ensure that your photos are high-quality, relevant, and up to date.
Photos of your products, services, and your business’s interior and exterior can help potential customers better understand what you offer. Furthermore, Google rewards businesses with many high-quality photos on their profile. So, taking the time to optimize your photos can significantly impact your Google Business Profile’s ranking.
Monitor your competitors
Finally, it’s essential to keep an eye on your competitors and see what they’re doing well and what they’re not doing well. By monitoring your competitors, you can identify areas where you need to improve and areas where you can stand out.
For example, if your competitors offer a service you’re not, it may be worth considering adding that service to your business. Furthermore, if your competitors rank higher than you on Google, you can look at what they’re doing to optimize their profiles and replicate their success.
In conclusion
Optimizing the Google Business Profile is essential for your local business looking to increase its online visibility and attract potential customers. Utilizing customer insights is a key aspect of this process, as it can help you understand what your customers like and dislike about your business and make the necessary changes to improve their experience.
