Egehan Özsoy, the 21-year-old founder of Coachify AI, has established himself as a notable entrepreneur in fitness technology. His company has gained attention for its approach to personalized training, explicitly addressing the gap between essential workout apps and costly personal training services.
“Quality fitness guidance has traditionally been available only to those who can afford one-on-one coaching,” Özsoy explains. “We analyze user performance to deliver workout recommendations that adapt to individual circumstances, making customization available at a fraction of traditional costs.”
The Rise of AI-Powered Fitness
The digital fitness sector has grown substantially, with AI-powered segments projected to reach $25.4 billion by 2025 and grow 19.8 percent annually from 2023 onward. This reflects shifting consumer expectations about personalization in fitness services.
Coachify AI targets affordable personalization, which is a specific consumer need. Traditional personal trainers charge $150-200 monthly, while AI alternatives offer budget-conscious consumers more guidance than generic workout plans would provide.
Consumer interest in AI-powered fitness coaching has increased, particularly among millennials and Gen Z users, who prioritize affordability, data-driven insights, and real-time adaptability in their workout plans. A 2024 market survey found that 62 percent of users prefer AI fitness coaching for its cost efficiency and 24/7 availability compared to human trainers.
“Our technology makes quality fitness programming more accessible,” Özsoy notes. “Users receive workout plans that adjust based on their progress, recovery status, and available equipment, previously features available only through premium coaching.”
From Software Developer to Fitness Tech Innovator
Özsoy started his career at 18 as a freelance software developer earning $130 hourly on Upwork. His projects with various startups developed his user experience design and machine learning expertise.
This technical foundation directly infuenced Coachify’s development. His experience building adaptive systems for e-commerce clients informed the personalization engine now powering fitness recommendations. After launching Coachify AI in early 2023, Özsoy grew the platform to $1.4 million in annual recurring revenue within its first year, with user retention rates exceeding industry averages.
What Sets Coachify AI Apart?
Coachify AI differentiates itself from competitors through comprehensive personalization. The platform’s architecture includes algorithms that modify workout recommendations based on performance data, feedback mechanisms for exercise form improvement, integrated planning for exercise and nutrition components, and engagement tools designed for consistent usage.
Competitors like HealthifyMe focus on nutrition tracking, while Freeletics emphasizes community-driven workouts. Coachify AI offers a more adaptive real-time approach, combining AI coaching with personalized progress tracking. Unlike other platforms, Coachify AI integrates fitness and meal planning at a lower cost, with 30-50 percent more affordable subscription plans than leading competitors.
The Role of AI in Coaching: Complement or Replacement?
Fitness professionals continue to evaluate AI applications in coaching. A 2024 Journal of Sports Science & Technology study found that 58 percent of fitness professionals view AI as complementary to human coaching rather than a replacement. While AI can provide structured guidance and performance tracking, concerns remain about the loss of human intuition and adaptability in AI-only coaching models.
Sol Campbell, a former professional footballer now working with sports technology firm Talnets, shares this perspective. “Human trainers bring experience and intuition that technology still works to replicate. However, and AI systems can provide structured guidance to people without access to professional coaching.
Challenges for AI-driven coaching platforms also include user trust in automated recommendations, data privacy, and balancing engagement with scientific accuracy. Coachify AI addresses these concerns by continuously refining its machine-learning models, ensuring workouts align with user feedback and fitness science.
Enhancing User Experience Through Innovation
Özsoy concentrates on enhancing core functionality rather than pursuing technological novelty. Development priorities include community features connecting users with similar fitness goals, refining algorithms to accommodate individual differences, and simplifying interfaces for fitness newcomers.
These improvements reflect his focus on practical consumer needs over technology trends. The platform helps people establish consistent fitness habits regardless of budget constraints.
“Technology should solve real problems,” Özsoy states. “We bridge the gap between generic workout plans and personalized coaching, delivering value to users who want customized guidance but cannot afford traditional training.”
The Future of Coachify AI
Coachify AI is focusing on three significant areas of expansion: wearable device integration, syncing with smartwatches and fitness trackers for real-time biometric adjustments; predictive AI training, using historical workout data to predict and personalize future training recommendations; and scaling into international markets, expanding accessibility and cost-effectiveness across North America, Europe, and Asia, targeting fitness enthusiasts in underserved digital fitness regions.
“The future of fitness coaching is AI-assisted personalization,” Özsoy says. “By 2025, we expect AI-powered training to be a mainstream alternative, giving more people access to expert-level guidance at an affordable cost.”
As AI-powered fitness solutions evolve, Coachify AI is proving that technology is not just reshaping the fitness industry, it is leading it.
Photo Courtesy of: Coachify AI
