We live in the era of digital transformation; the consumer market has gone through a paradigm shift in the last few years. The outbreak of covid-19 pandemic has opened the digital platforms like never before.
The number of e-commerce sites and platforms for various goods have increased since the outbreak of covid- 19 crisis, leading to increasing in manufacturing of BOPP labels to suit the product requirements of these e-commerce platforms. Although, the offline purchases had slowed down during, the online purchasing experience had no impact due to the prevailing coronavirus scare.
The e-commerce provides the same experience, rather provides convenient shopping experience from the comfort of the home, ensuring safety during the pandemic is intensifying the growth opportunities for the BOPP labels market in the coming years.
Eco Friendly BOPP Labels to Bolster the Sales
The environmentally friendly labels are transforming the BOPP labels market, and the same is gaining traction across the globe. Since these eco- friendly labels have almost no negative impact of the environment and reduces the waste generation during the production, the manufacturers also prefer eco- friendly labels over the conventional ones.
These labels are likely to expand the BOPP market in the coming years, as the traditional label industry generates huge volumes of waste materials.
The food and beverages, pharma industry, personal care products industry is expected to drive the sales in the BOPP labels market.
The limited shelf life of these labels that lasts up to two years is likely to hinder the growth opportunities for the BOPP labels sales. Nonetheless, the increasing demand for pressure sensitive labels and wrap around labels is likely to boos the sales in the BOPP labels market in the coming years.
RFID Technologies to Intensify the Demand
The BOPP label manufacturing units are applying the RFID (Radio Frequency Identification) technologies while making labels to reduce the overhead and logistics costs and reducing the possibilities of human errors.
RFID is gaining the moment in retail sector due to its ability to read from a longer distance and does not have to rely on any human intervention unlike barcodes that needs the human intervention.
RFID enabled BOPP labels are coming giving out a positive output in the market, owing to its detection and monitoring services which can be used in any climatic conditions, leading to growth opportunities in the global BOPP labels market.
The manufacturers are able to monitor the work flow easily with RFID enabled BOPP labels, thus rising demand for enhanced and effortless tracking and monitoring boosting the demand for BOPP labels across the globe.
The global market for BOPP labels is highly competitive due to the new entrants venturing into market with a new product innovation and in terms of regions, Asia Pacific is likely to dominate the market in terms of demand, supply, and revenues from the BOPP labels market in the next few years. Further, the digital printing technologies is expected to thrive in the product segment of the BOPP labels market in the next few years
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