Blockchain

Ecency is Social Media Blackout-proof

Recently, the globe went back to the social media dark ages. Facebook, Instagram and WhatsApp’s servers crashed, resulting in a social media blackout for a few hours. The editor-at-large at CNET, Ian Sherr, said that the likely cause was that something was “configured incorrectly”.  Sherr told Al Jazeera, “My bet is that someone pushed a button wrong, or a cord got unplugged, which seems very minor but the reality is that we’ve seen these things before where suddenly something is configured incorrectly and entire swaths of the internet are not available,”.

This fragility of the world’s largest social media platforms has shown that people may need to find a more reliable and trustworthy alternative. This article will explore decentralized and blockchain media platforms, guaranteed to be social media blackout-proof.

Firstly, what is Ecency?

Ecency aims to offer a blockchain experience which is secure, as well as rewarding. The social platform, which is powered by Hive, started in 2016. The founder of the social platform aimed to start a revolution of the way social media operates. Now, Ecency offers a website, desktop and mobile apps for its users. A unique feature of this social network is that the users control their accounts and communities, without any limits or censorship imposed on them or their activities. This results in Ecency offering free speech to millions of users, all while being secured by blockchain. 

Ecency boasts having over 94 million posts, 500,000 users, 30 million points and over millions of dollars worth of tokens distributed. One of Ecency’s biggest achievements is reaching the top 25k ranking on Alexa globally. Another accomplishment has been ranked inside the top 5 most used social Dapps in the world by “Dapp Radar” and “State of the Dapps”. They have continued to grow and onboard people into the blockchain realm.

The Social Media Blackout

On Monday, 4th of October 2021, Facebook, Instagram and WhatsApp, with Instagram and WhatsApp being owned by Facebook, experienced an hours-long outage which affected the entire globe. Facebook made a statement saying, “To the huge community of people and businesses around the world who depend on us: we’re sorry… We’ve been working hard to restore access to our apps and services and are happy to report they are coming back online now.” The blackout was allegedly caused by faulty configuration changes to Facebook’s routers. The platform said, “Our engineering teams have learned that configuration changes on the backbone routers that coordinate network traffic between our data centers caused issues that interrupted this communication,”.

Facebook, Instagram and WhatsApp are all examples of centralized social networks. Centralized networks are built around one server or one entity which handles all the major processing. Smaller workstations are connected to the main server to submit their requests instead of doing them. These requests consist of applications, data storage, and utilities. Contrastingly, Ecency is an example of a decentralized social network. Decentralized networks distribute their workload across several machines and servers. One of the disadvantages of centralized networks is that one failure or flaw can risk the entire server, and if the server crashes, the individual workstations attached to it are unable to process the user requests. This is what happened on Monday, the 4th of October 2021. 

Platforms like Ecency are blackout-proof

Decentralized networks, especially those which are secured by blockchain, are not faced with this threat. Decentralized networks have no single point of failure seeing that the users’ machines/workstations are not connected to a central server which handles their processes. This means that accounts are 100% owned and accessible by its users by connecting any instance of blockchain.

Platforms like Ecency are also more attractive than centralized social networks because the accounts are owned by its users and it rewards content creators, empowers community building. Platforms like Facebook and Instagram do not give ownership of the accounts to its users. Users on these platforms are also able to be shadowbanned or have their accounts completely closed. For many users, having their account closed can be a large loss and the community they built over the years taken away in an instant, like many people use Facebook and Instagram as an online album and scrapbook, but they have no control over that data. This is not a threat faced by Ecency users. On Ecency, users experience true ownership and true free speech. 

The takeaway

Facebook, Instagram and WhatsApp may be the fan-favourites at the moment, but it’s fragility may prove to be its downfall. If this continues to happen, the public will be forced to move to social media platforms, such as Ecency, which is much more reliable. If you are interested in joining Ecency, click here to create an account.

Adriaan Brits

Adriaan Brits is a multi-sector analyst and business consultant with notable commentary on the S&P500. He loves to evaluate fast-movers and to be ahead of the trend.

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