Price tracking is one of the most important aspects of eCommerce analytics. It can help you to develop your business and attract more customers.
In this article, we will discuss how price tracking solutions could help your business. We will also talk about the benefits of using a price tracking solution like Priceva, and some of the features that you should look for when choosing a solution.
What is Price Tracking?
Let’s start with a definition. Price tracking is the process of monitoring the prices of your products and competitors. By doing so, you can compare the costs and ensure that you are always offering the best possible price to your customers.
There are a number of different ways to track prices. For example, you can do it manually or hire a professional to do it for you. However, the most common method is to use a price tracking solution.
How Price Tracking Solutions Could Help Your Business?
A price tracking solution is a software tool that helps you track the prices of your products and the products of your competitors. There are many different solutions available, but they all work in similar ways. Later we will talk about the most popular ones.
Price tracking solutions can help your business to flourish. Let’s discuss how.
With price tracking solution, you can:
- Save a lot of time. Manually checking the prices of your competitors on a regular basis can be time-consuming. By using a price tracking solution, you can automate this process. This will allow you to spend your time on more important tasks.
- Identify opportunities. By tracking the prices of your products and ones of your competitors, you can quickly spot any changes. This can help you to take advantage of any opportunities that may arise.
- Keep your prices competitive. By knowing the prices of your competitors, you can ensure that your prices are always the most appealing.
Features to Look for When Choosing a Price Tracking Solution
There are a number of different price tracking solutions available. Most of them are similar. However, some offer more useful features than others.
Among the most important features that you need to look for are:
- User-friendly interface. The solution should be easy to use, as you will need to be able to access it regularly.
- Price alerts. With price alerts, you will be notified when a competitor changes its price. This can save you a lot of time, as you won’t need to manually check prices.
- Price history. With most solutions, you can see the price history for a product. This can be useful for spotting trends, and for identifying opportunities.
- Pricing comparisons. It is useful for comparing the prices of your products to those of your competitors.
Drawbacks of Using Price Tracking Solution
Even though a price tracking solution is a very useful tool, there are some disadvantages that you need to consider.
- Most solutions charge a monthly fee.
- Solutions can be complex to use.
Examples of Price Tracking Tools
There are a number of different price tracking tools available. They come in the form of web extensions, apps, or websites. Some of the most popular tools include:
- Priceva. It’s an online platform that allows tracking and optimizing prices as well as getting detailed information on each product. All in one interface.
- Price2Spy. It’s a website where you can monitor prices and get detailed comparison reports.
- Import.io. It’s an add-on extension that can be used not only for price tracking but to learn about product performance and customers’ reports.
- Prisync. It’s software that offers to monitor prices on an unlimited number of websites.
These are just a few examples of the many different price tracking tools that are available. You can easily find one that suits you the most.
How to Build a Price-Tracking Strategy?
Price tracking solutions help an owner of a business to build a price-tracking strategy. So let’s discuss what steps you need to take if you want to do one.
- First, you need to decide which products you want to track. You should start by tracking the prices of your most popular products.
- Once you have decided which products you want to track, you need to choose a price tracking solution. As we mentioned earlier, there are a number of different solutions available.
- Once you have chosen a solution, you need to set up price alerts. This will ensure that you are notified when a competitor changes its price.
- Then you need to start collecting data. This data will be used to help you spot trends, and to identify opportunities.
- Finally, you need to adjust your prices to keep them competitive and attractive to your potential clients.
In the end, the price-tracking strategy should help you sell more products and gain more profit.
Price tracking is a valuable tool that can help you to save time, identify opportunities, and keep your prices competitive. When choosing a price tracking solution, look for one that offers price alerts, price history, and pricing comparisons. By following these tips, you can build a successful price-tracking strategy.