In today’s highly competitive world, where restaurants emerge and disappear at a staggering pace, sustaining a culinary brand—especially in a city like Vancouver—demands more than just good food. It requires precise leadership, deep insight, and a genuine emotional understanding of customer needs. Dr. Mozhdeh Shekarisaz embodies all three qualities. As the manager of the well-established Lombardo’s restaurant, she has not only preserved its legacy but also enhanced it.
Upon joining the team, her approach was not focused on flashy overhauls or superficial changes. Instead, she delved into the roots: the cherished recipes that have resonated with Vancouver’s diners for years, the meaningful relationships between staff and patrons, and the soulful identity Lombardo’s holds within the local community. Dr. Shekarisaz not only maintained these authentic elements but elevated them through modern, human-centered management.
Under her leadership, internal processes were optimized, the quality of ingredients improved, and direct engagement with customers via social media became a vital part of daily operations. All these efforts served a clear mission: to maintain public trust and breathe life into the identity built over decades.
Dr. Mozhdeh Shekarisaz and the Art of Brand Longevity
One of Dr. Mozhdeh Shekarisaz’s defining managerial traits is her long-term, brand-focused vision. In a market flooded with new competitors and dazzling advertisements, she chose sustainability over short-term reactions. The result is a brand that continues to resonate with long-time customers while also captivating a younger generation.
Dr. Shekarisaz understands that a brand is more than a logo—it’s a personality. Through sensory branding, she created an experience that invites customers not only for a meal, but for a feeling. From curated background music to staff training, every detail is intentionally designed to reflect Lombardo’s values.
Her prior management experience laid a strong foundation, but she has also actively participated in industry events and consulted with food and marketing experts to stay current. She believes a brand must evolve daily to stay alive. Thanks to this mindset, Lombardo’s remains one of Vancouver’s most beloved restaurants, years after its founding.
Lombardo’s: Where Entrepreneurship Meets Authenticity
Women entrepreneurs in Canada play a vital role in transforming industries, but the journey of Dr. Mozhdeh Shekarisaz goes beyond economic success. She has integrated cultural authenticity and human values into the world of dining. For her, a restaurant is not merely a business—it’s a platform for connection, learning, and building a brighter future for her team.
Many of her staff members are immigrants and newcomers, and she has created not just jobs, but a nurturing and safe environment for them. Through regular training sessions, a strong team spirit, and a focus on personal growth, she has boosted productivity while fostering a warm, stable workplace.
To Dr. Shekarisaz, sustainable development means economic growth tied to social responsibility. She actively engages in food donation programs, supports local business campaigns, and volunteers in community-driven initiatives. Her people-first approach has earned not just customer loyalty, but genuine devotion from her team, who proudly call Lombardo’s their second home.
