Before buying a domain name, it does not hurt to get acquainted with the main points of its registration, points that you should definitely take into account. This will have a positive impact on the choice and subsequent promotion, attracting new customers and maintaining interest among regular ones.
If someone does not know, then under the domain they understand the selected characters,combinable according to specific principles. They are separated by a dot, sometimes not only letters, but also numbers are used. It is important that the domain reflects the specifics of the business, goods or services offered. A brand association is a successfully chosen domain name that will generate profit and be promoted by search algorithms.
General registration principles to be aware of
Buy Domain so far not possible. It is only provided for rent with payment for a further application period. If the hosting does not receive money, then the domain name is temporarily blocked, which stops the operation of the site, which negatively affects the business. If payment is still not received, then the domain is returned to the database. Need to buy, register it again. All hosting companies follow these rules. Therefore, you should pre-calculate the budget for the long term and take into account possible inflation, since platforms offering their services sometimes raise the cost for them.
A domain is not a property right. Therefore, an intellectual object cannot be called and appropriated if a trademark is not officially attached to it. When the company takes care of all these points, it can go to court if it notices a competitor who has created a similar domain and uses it for personal gain. To do this without a trademark is unrealistic.
Hosted customers are allowed to purchase and register an unlimited number of domains. This is a significant plus in the presence of several businesses that require simultaneous promotion and resources. You do not have to show documents confirming the rights to use, or other papers. They are not needed here.
The future owner must:
- choose hosting;
- come up with a domain;
- check relevance;
- pay for a name for the site;
- register for hosting.
After that domain name registrar will independently take care of all organizational issues, and after a maximum of two days you can take a domain to expand your business, increase your target audience, and make a profit. Usually, a few hours are enough for this, but all cases are individual, so hosting companies indicate a period of 48 hours for insurance.
How to choose a domain name?
Traditionally, for the compilation of the name, letters of the exclusively Latin alphabet are taken. They do not differ in lowercase, uppercase, all in the same size. It is also allowed to use a hyphen, numbers. But do not abuse them, since a complex domain is difficult for a visitor to remember. Most likely, the second time he will not enter the platform, but will go to competitors. Algorithms promote such domain names with less frequency. Therefore, long formats, an excess of additional characters are not recommended by experts.
a cheap domain name can consist of any number of characters, if there are no more than 63. It is reasonable to choose two, but such options have long been taken, so it remains to experiment and take into account your own brand, its specifics, and direction.
Additionally, it is worth taking into account the presence or absence of keywords. They allow you to significantly improve SEO performance (if present in the domain), but at the same time no one gives a 100% guarantee.