No business is spared of bad or unfavorable reviews! One can say, that it is part of business and you need to endure it. That does not mean you will admit defeat and succumb to it. Instead, finding ways to move over it and turn things to your advantage is necessary. And when implemented successfully, turning down bad reviews is not a challenging task.
Understand the outcome of bad reviews
It’s a no-brainer that negative customer reviews affect your business reputation. Close to 19% of the reviews are negative. Some of the facts that you need to keep in mind here are:
- On average, it takes close to 40 positive customer experiences to undo the damage of one negative review.
- The negative reviews will stop close to 40% of the buyers from making use of a business.
Organizations that make a real effort to enhance their customer experience can increase employee engagement rates by 20%. The same can be said about their review management, which boosts online reputation management. To know more about this, you can check out how Local Viking provides GMB review management.
Here are a few tactics that can help you:
Ensure that all your reviews are authentic
Fake reviews are never a good thing. And you should not consider your readers to be stupid. The truth is that they are tech-savvy and can make the difference between a fake and a real review. Also, when your service or product needs to be better, and the reviews are all praises, the customers will know that there is something. Therefore, you need to deploy efforts on your service and keep reviews that matter and are real.
Resort to creative marketing for acquiring new customers at your door
It would help if you found creative ways to market your business. Suppose you are working for a small business. In that case, you might stay restricted in your advertising and marketing budget and have increased flexibility to create and opt-in for a few tactics to help generate brand-new consumers. If you see more people, there are scopes where you will earn amazing reviews and offset the negative ones.
For instance, if yours is a hotel or restaurant, you must choose a fun event. If you are a doctor, you should visit a health fair. Alternatively, when you are a lawyer, you can host an academic seminar at the local library.
Finally, there is no need to thrive on the idea that your business will automatically suffer when you receive bad reviews. It can only happen when you allow it. You need to work very hard. Even then, there are multiple choices that you can search for. And when you find out the time to get all these done, ensure that you shower great customer service on the customers. Else, the initiative can be a waste of your money and time. Managing negative reviews will take time, but it is undoubtedly within your capacity, and you can navigate it well.