Direct-fed microbials are living microorganisms, which help maintain gut health in animals. These products are added to the animal diet to help in their growth and development.
Rising awareness about feed quality and safety worldwide is the key growth for the direct-fed microbials market.
Also, change in farming methodologies and technology and increase in animal feed and protein have also contributed to a surge in demand for direct-fed microbials. Replacement of antibiotic promoters has helped increase the direct-fed microbials demand in different parts of the world.
Direct-fed microbials offer medicinal and health benefits to animals. A few advantages include improving the basic nutritional constituents found in animal feed and treating various animal diseases.
They have also proven useful in improving the immune systems in animals and protecting the intestines, from the growth of any hazardous pathogens.
Another benefit of using direct-fed microbials is they provide microbial balance to the digestive system and have been extensively deployed in the dairy industry, in the last few years.
Direct-fed microbials have been found to increase the beneficial gut bacterial population, by improving the short-chain fatty acid production. Short-chain fatty acid helps to decrease the pH value, reduce enteric pathogens, and help stimulate intestinal cell proliferation, which helps in maintaining gut integrity.
Direct-fed microbials also help in stimulating the growth of natural bacteria and other enzymes and metabolize undesirable compounds such as lactic acid. These aspects of direct-fed microbials are expected to bolster product demand in the years ahead.
Several leading economies globally have imposed a ban on using antibiotic substances in animal diets and instead promoted the use of direct-fed microbials, which has helped increase product demand and propel the direct-fed microbials market.
Dry Direct-Fed Microbials Witness Increased Demand Owing to Longer Shelf-Life
Direct-fed microbials are available in liquid and dry forms. The dry form of direct-fed microbials has been found to have a longer shelf life than the liquid form and hence, have witnessed greater demand.
The dry microbials have been deployed in several animal feed additive products whereas the liquid form direct-fed microbials have been used by farmers, since they don’t have any impact on the texture of the food and are mixable in nature.
COVID-19 Pandemic Dents Growth in Direct-Fed Microbials Market
The COVID-19 pandemic negatively impacted the overall direct-fed microbials market. With governments imposing strict social distancing regulations and lockdowns, manufacturing units were forced to close down, temporarily or permanently.
This led to a decrease in demand for direct-fed microbials and adversely affected the overall direct-fed microbials market, too.
The government regulations to curb the spread of the virus also impacted the procurement of raw materials in different countries, globally.
While the deployment of direct-fed microbials in food products has proven beneficial for animals, there are drawbacks that could dent market growth in future.
Lack of Awareness of Direct-Fed Microbials in Developing Economies Could Negatively Impact Market Growth
The benefits of direct-fed microbials have, thus far, become aware only in the developed economies, globally.
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The developing economies whilst having knowledge of these products, are not yet entirely aware of these products. This disadvantage to direct-fed microbials could lead to reduced product demand and impact the overall market, too.
Also, a few governments worldwide have imposed strict rules and regulations concerning the approval of feed products, which could negatively impact direct-fed microbials demand in these economies.
Leading players in the direct-fed microbials market could look to engage in different growth strategies such as new product launches, in a bid to gain a competitive edge over the others players.
They could also conduct different research and development activities in a bid to produce improved quality of product, which would meet customer requirements and increase the consumer base.