Digital publishing platforms are software tools that let marketers, designers, and publishers generate, edit, and distribute the material on the web. Digital publishing systems make it simple and efficient to create online content, drive traffic, and perhaps monetize it. Conversion from print and PDF-based formats to mobile-friendly reading experiences is also possible with digital publishing platforms. Interactive publications such as reports, brochures, and magazines can be created using the digital publishing platform.
The Impact of the COVID-19 Pandemic on the Market for Digital Publishing Platforms
Due to social distancing conventions and statewide lockdowns, the COVID-19 epidemic has inevitably resulted in a boom in the use of digital technologies. Organizations all across the world are increasingly flattening their recessionary curves by utilizing technology as the emerging coronavirus pandemic continues to spread.
According to a report, COVID-19 has encouraged more consumers in emerging countries like China, India, and Japan to shop online, resulting in a drop in-store sales for many retailers in these countries. In this aspect, digital information is critical in influencing client purchasing decisions. As a result, the market for digital publishing platforms is expected to develop at a stable pace through 2021.
Competition in the Digital Publishing Platforms Market
The following are some of the most well-known players in the digital publishing platforms market:
- Adobe Inc.
- Amazon.com Inc.
- Apple Inc.
- Thomson Reuters Corp.
- Netflix Inc.
- Comcast Corp.