Digital marketing is transforming the way businesses are reaching out to their audiences and discovering new potential markets. Being heavily integrated with technology and advancing methods, digital marketing experiences constant changes and upgrades in its trends.
In this article, I will cover the top trends that I think will make it to 2022. Read on to find out how a few digital marketing trends of this year are going to carry forward to the next year with certain makeovers as well!
International marketing is one of the biggest trends which made a significant impact for the first time in 2020. Due to the covid-19 pandemic, all companies shifted their focus to digital marketing effectively to be able to reach their target audience.
This gave them an opportunity to expand their reach because digital marketing has no geographical boundaries. Since then, all businesses are now going global and international marketing plays an important role in this.
Even after being situated in a small city, your marketing & SEO efforts can be done internationally to appeal to different audiences. Niche targeting is possible while tapping global markets. This was by far the most lucrative opportunity which arose from adversity.
There’s an alarming need for companies to start thinking internationally because their competitors are surely moving towards it and paving their way. Hence, international marketing and SEO is a digital marketing trend that is going to flourish further in 2022.
The second digital marketing trend that I think is going to change things for marketers is Search! We’re all experiencing the massive updates that Google comes up with. In fact, the second half of 2021 was filled with algorithm updates almost every weekend.
This is an indication that Google’s AI is growing smarter each day and the next trend of 2022 under search could be detailed predictions in the search-intent pattern of users. The core of every update on Google is to make the platform more user-friendly and search pattern predictions could be a game-changer.
What does this mean for marketers? We need to optimize websites for users too! Make the navigation seamless, reduce your page load time, ensure that it’s secure and keep your structure clean.
To survive on the search engines a few years down the line, the base of any company should be to think of users first. The AI will keep updating to be more & more user-friendly, hence that’s the only way for a continued strong online presence.
Increasing traffic on the website goes for a toss if you don’t manage to collect and nurture leads. Hence, Marketing Automation is the next big trend of 2022. There already exist a number of automation and CRM tools that help you in lead generation and nurturing. Automation is the future and is projected to grow by leaps and bounds in 2022.
Automation helps you serve these potential customers at any time of the day and with complete attention. It’s very important because very soon, users will be bombarded with various competitors at the same time. Only those who manage to make it the best for users will be able to convert them.
A popular automated way to deliver finesse is Chatbots. The trend of chatbots was introduced in the industry long ago but the evolution that it has been going through is what the markets need to pay heed to.
Chatbots are getting more humanized and personalized. There’s no longer space for chatbots using rigid protocols and robotic responses. The kind of search queries that come in today cannot be solved by set logical patterns.
Chatbots are significantly changing, thanks to artificial intelligence. AI-powered chatbots are getting more human with their responses. It will hold the power to understand the emotion & intent behind the query and respond. Google’s LaMDA is the perfect example of how chatbots will look like from 2022 onwards.
These are a few of the digital marketing trends that I think will be a mega part of 2022. Digital revolutions are underway for a long time and hence this leaves the possibility open for any more changes and advancements beyond our thoughts.
Learning digital marketing was an advantage for everyone in 2021 but it’s going to become a necessity from 2022 onwards. So, if you wish to leverage these trends for your business and get ahead in the game, upskill with IIDE by signing up for this online digital marketing training now!
Which trend do you think is not going to make it to 2022? Let us know in the comments section below.