Digital Marketing

Build a Successful Brand; Interview with Thibaud Clément, Co-Founder & CEO of Loomly

Digital Marketing Software

The digital marketing software market is estimated to be between $35B and $50B, growing at a CAGR of 16% overall and 18% in the small business segment. Loomly is dominating this market by providing marketing teams with all the tools needed to build a successful brand. CEO Thibaud Clement, shares more details with us in an exclusive interview with TechBullion.

Please tell us your name and about yourself?

My name is Thibaud Clement, I am the Co-Founder & CEO of Loomly. I was born and raised in France, graduated from Grenoble Ecole de Management in France and the University of Ottawa in Canada. I have been working with my spouse Noémie for 9 years and Loomly is the fourth company we are building together.

 What is Loomly and what is your vision with the platform?

In an era when competition for attention is fierce and every customer is an influencer, brand success has become crucial for businesses of all sizes. Loomly provides marketing teams with all the tools, workflows and insights they need to build a successful brand online, in one collaborative platform. 

 What are the unique services you provide at Loomly?

Loomly is the Brand Success Platform that helps marketing teams streamline their entire content publishing workflow, from digital asset management, to content production, preview, approval & publishing, audience engagement and performance reporting. Engineering teams collaborate on GitHub, design teams collaborate on Invision, marketing teams collaborate on Loomly.

 What motivated you to start Loomly and who are your target users?

Back in 2015, Noémie & I were managing an advertising agency, on both sides of the Atlantic, for clients of all sizes, from fast-growing startups all the way up to global firms. One process was common to all of our clients: creating and managing editorial calendars — i.e. planning & producing content for the foreseeable future — which was all happening inside spreadsheets and over email.

When we looked for an existing solution to improve this part of our business, we could only find generic project management tools that did not cover the publishing part of our marketing workflow and social media schedulers that were unfit to our collaboration needs. So, I began building software to make our jobs easier and streamline that process. Encouraged by early feedback from our own customers and peers about our prototype, we decided to make it available to other marketing teams: Loomly was born.

Loomly now serves close to 7,000 marketing teams across the globe, including freelancers & agencies collaborating with their clients, as well as small, medium and large business who handle social media management and online marketing in-house.

Could you give us a walkthrough of the platform and how to use it?

Loomly was designed as a self-serve platform and is available through a 15-day free trial (unlimited features, no credit card required), so that anyone can sign up and take our service for a spin through a self-guided onboarding experience. This video explainer provides a good idea of what Loomly does, in 90 seconds and this tutorial will show you how to get started.

 Could you tell us about your team and customer support?

We have been working remotely since Day 1 — back in 2016 — and we are still operating as a fully-distributed team, with collaborators across the US & Europe, in San Diego, San Francisco, Denver, Austin, Montreal & Lisbon.

We provide online customer support over email and through the chat on our website, 7 days a week, with an average response time of 17 minutes. Also, every single user is encouraged to reach out to me directly over email at if they have any questions or suggestions: I personally receive, read and respond to every single customer email.

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