The approximately US$ 676.6 million global markets for diaper rash cream are expected to exhibit significant growth potential in the years to come. A recent research study by Future Market Insights (FMI) predicts that the ‘infants’ category will significantly drive the worldwide sales of diaper rash cream in 2019, which will rise by a healthy 6.4 percent. According to the study from FMI, the newborn care market accounts for more than 3/4 of the total demand for diaper rash cream.
More than 70% of diaper rash cream sales come from household uses, followed by sales in hospitals and clinics. However, according to FMI’s study, the market for diaper rash cream in daycare centers will grow quickly over the coming years. Supermarkets and hypermarkets are becoming more popular sales channels for diaper rash treatment after drug stores and pharmacies. In 2019, it is anticipated that the combined market value of the two sectors would surpass 50% of the total market value.
The “Free-from” Trend Is Invading Diaper Rash Cream Market
Expert pediatric dermatologists estimate that more than half of infants experience diaper rash at some point in their lives. While this still serves as the primary driver of demand, diaper rash cream is becoming a more popular product in the skincare sector of the personal care market due to its availability over-the-counter over the counter.
Parents of infants and toddlers, as well as adults who wear diapers, are increasingly drawn to diaper rash cream and related products that solely use natural and organic active ingredients. Sales of organic diaper rash cream are increasing as a result of the personal care market’s sweeping movement away from synthetic ingredients, aromas, and chemicals, as well as toward paraben-free ingredients and other safe chemicals. According to the FMI investigation, organic chemicals are important components in more than 65 percent of all diaper rash creams used.
Key Manufacturing Players Are Focused on “Low/No Synthetic Ingredients”
It has been noted that several of the major producers of diaper rash cream are working on formulas derived from plant and herbal sources that may have little to no synthetic components. They will concentrate on every allergen on the list, including phthalates, silicones, and parabens. One of the primary tactics used by rivals actively engaged in the diaper rash cream market will continue to be the use of petroleum m and zinc oxide as a reliable barrier against moisture generation within diapers. Manufacturing businesses have a long-standing worry about regulating the proportion of such substances to prevent potential detrimental effects on the skin.
Additionally, the report predicts that commercially available diaper rash cream solutions that have been professionally and dermatologically evaluated and certified will gain tremendous traction soon. To compete with the fierce competition in the market for baby care goods, top brands are also likely to plan on brand visibility, aggressive marketing, and greater outreach to numerous sales channels.
The paper also emphasizes how rapidly compounds like jojoba and other essential oils, as well as honeysuckle, will be consumed by R&D units of the firms producing diaper rash cream and related goods as consumer preference for organic, plant-based extracts as major active ingredients increases.
One of the most difficult obstacles to the market expansion for diaper rash cream at the moment is the restriction of the downstream market. While businesses are benefiting from the continually rising birth rates in developing economies, developed regional markets are quite likely to experience a decline as a result of the sharply declining rate of births.
Bayer AG, Unilever, Chicco USA, Tubby Todd Inc., Beiersdorf Inc., Sebapharma, The Himalaya Drug Company, Babo Botanicals LLC, Johnson & Johnson, The Honest Company, Inc., Summer Laboratories, The Natural Baby Company, LLC, Prestige Consumer Healthcare, Inc., Dani Kenney Co., Earth Mama Organics Company, and Weleda Company are a few of the major companies profiled in the report on the global diaper rash