Digital commerce’s success is rarely about the product alone, it’s about how well that product is introduced, integrated, and scaled. Srikrishna Jayaram, a Product Manager at Walmart Marketplace and Globee Awards judge for Artificial Intelligence and, knows this better than most. With over a decade of experience in tech, Jayaram has become known for blending customer-centric thinking with backend systems strategy to drive large-scale retail product rollouts.
At Walmart Marketplace, Jayaram plays a key role in shaping product experiences for millions of third-party sellers and buyers. His leadership spans across market research, go-to-market strategies, and cross-functional alignment. all critical areas in one of the most competitive retail sectors in the world.
Customer-Centered Market Expansion
Retail marketplaces live and die by customer satisfaction and trust. Jayaram has consistently led with empathy, grounding his product strategy in deep customer interviews and market research. By analyzing seller needs and shopper behavior across multiple segments, he ensures that each new product offering not only meets internal KPIs but resonates with external users.
“Building at scale requires you to listen first to your customers, then to your infrastructure,” he explains. “You can’t create a truly valuable feature if you don’t first understand the real-world problem it solves.”
This approach has been vital in Walmart Marketplace’s expansion strategy. Jayaram’s work in identifying gaps in seller onboarding and tooling helped launch a simplified workflow for new sellers, cutting down setup time and increasing marketplace participation in emerging categories.
Where Backend Architecture Meets Go-to-Market Strategy
Jayaram’s ability to think across the full product lifecycle is what sets him apart. His scholarly paper, “Optimizing Product Go-to-Market Strategies through Market Research and Backend Design Integration”, outlines how successful product launches require tight alignment between user research and engineering systems. Too often, backend limitations constrain user experience, something Jayaram actively works to prevent through early collaboration between product and engineering teams.
One example is his role in streamlining Walmart’s cross-border marketplace infrastructure. As the company looked to scale internationally, Jayaram led backend platform redesigns to enable region-specific product rules, tax logic, and logistics integrations. paving the way for a truly global platform experience.
Bringing Structure to Complexity
In environments as fast-paced and complex as Walmart’s, cross-functional alignment is non-negotiable. Jayaram, a member at the Operators Guild, has built a reputation for bringing clarity and momentum to ambiguous initiatives. He’s led roadmapping efforts with stakeholders from engineering, design, data science, and business, ensuring that every project has a clear narrative and measurable outcomes.
“Simplicity doesn’t mean small,” he says. “It means well-structured. When you have that, even massive initiatives can move with surprising speed.”
Jayaram’s ability to operate with this clarity has not gone unnoticed. His initiatives have reduced development cycle time, improved seller satisfaction, and enhanced internal confidence in product decisions, delivering real impact in one of the most scrutinized areas of modern retail.
For his contributions to product design and marketplace innovation, Jayaram was recently honored with the Titan Innovation in Design Award, a recognition reserved for product leaders who bring meaningful structure to complex challenges. His work stands as a model of how great product management isn’t just about feature launches. it’s about building the infrastructure for sustainable growth.
As retail ecosystems continue to expand and evolve, leaders like Srikrishna Jayaram are setting the bar for what product excellence truly means: empathy-driven design, strategic foresight, and an unwavering commitment to the user.
