Don’t design your website until you’ve read this! Ineffective web design can hurt your business. Here are the do’s and don’ts of designing your website for success.
Establish Your Brand Identity
When it comes to your website design, the very first thing you need to do is establish your brand identity. This should be reflected in your logo, color scheme, fonts and overall tone of your website.
Think about who you are as a company and what you want your website to communicate to visitors. Are you fun and playful, or more professional and serious? Once you know this, you can start to tailor the rest of your design around it.
Remember, your website is a reflection of your business, so make sure it’s done in a way that accurately represents you.
Make Navigation Easy and Intuitive
Make it easy for your visitors to find what they’re looking for on your website. Navigation should be intuitive and easy to use, so people can move around without any trouble.
Include a menu bar at the top of every page with links to the most important sections of your website. And don’t forget to add a search bar so people can quickly find what they’re looking for. You can also include a sitemap to help visitors find their way around.
Keep the design of your website simple and clutter-free. Use clean, simple fonts and avoid using too many colors. Too much clutter can be confusing and overwhelming for visitors.
Get Creative With Visual Content
One of the most important factors in effective web design is creativity. It’s what will set you apart from the competition and help you stand out. So, when it comes to your visual content, don’t be afraid to get creative.
In particular, think outside the box with your images. Use eye-catching graphics, bold colors and interesting fonts. You can also experiment with layout and composition. Just make sure that all of your visuals are high quality and professional.
Another thing to keep in mind is that people are visual creatures. We process information more quickly and easily when it’s presented in a visually appealing way. So, make sure that your website is easy on the eyes and engaging from start to finish.
Prioritize Mobile Responsiveness
We all know that we live in a mobile-first world, and as such, one of the most important Do’s of web design is making sure your site is responsive. A responsive website will automatically adjust itself to any size or device, so you don’t have to worry about people not being able to access your content on their phone or tablet.
To make sure your website is responsive, you should use a fluid layout with breakpoints at certain resolutions. This way, your website can adjust to specific resolutions and still look great regardless of what device it’s being viewed on. You should also optimize images for mobile devices; they should be small enough to load quickly, but still be clear and easy to see in whatever size they are displayed on. For best SEO services SEO Vancouver professionals can help you. Lastly, make sure your navigation menus are easy to access; they should be clearly visible and accessible with just a few clicks so visitors can easily find what they’re looking for.
Use Typography to Tell a Story
One of the do’s of effective web design is to use typography to tell a story. Typography is so much more than just choosing a font that looks great on a page, it’s about using fonts and sizes to create an emotional reaction within your visitors.
For example, for a title you should choose a font that’s easy to read and stands out from the rest of the content, like bold headlines or even all caps. This will draw attention from the reader and make them more likely to click on it.
For body copy, you’ll want something that’s easy to read and doesn’t tire out your eyes—a sans serif font between 14-18 points is usually best for this purpose. Smaller fonts can be used for subtitles or special bonus points in order to draw attention from readers.
You can also use hierarchy in typography by choosing different colors or bolding words or sections to emphasize important messages and draw attention from users. Keeping these rules in mind when designing your Website Design Vancouver will ensure it looks professional and functions well.
In short, when it comes to design, there are a few key things to keep in mind. First, your website should be designed with your target audience in mind. Secondly, your website should be designed to be user-friendly and easy to navigate. Finally, your website should be designed to be search engine friendly, so that potential customers can easily find you online. Keep these things in mind and you’ll be well on your way to designing a successful website.