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Demand for Time-saving Convenience to drive the Frozen Food Market

The demand for convenience food has been skyrocketing in the last few years. This could be attributed to time saved in cooking from the very word “go”. Also, the hectic lifestyle of end-consumers calls for something that could be ready-to-eat. This is one of the factors catalysing the frozen food market. Online shopping has made it more convenient, as a click could get frozen food right at the doorstep.

At the same time, it needs to be noted that the facts floated by IFIC (International Food Information Council) that vitamin C and folate content could change with temperature getting varied could act as restraints for the frozen food market. Persistence Market Research has given a detailed analysis of these facts with calls to action in its latest market study entitled “Frozen Food Market”.

Frozen Food Market Dynamics

The global frozen food market, by product, spans frozen ready-to-eat meals, frozen fish/seafood, frozen meat products, frozen pizza, frozen potatoes, and frozen bakery products & confectionery items. Out of these, frozen pizza holds the largest market share, followed by frozen potatoes. The kids and millennials are the major end-consumers of these frozen food items. Persistence Market Research has, with its all-inclusive line of expertise in the form of analysts and consultants, has walked through these details with insights in its latest market study entitled “Frozen Food Market”.

Region-wise Slingshot

North America holds the largest market share due to the US witnessing a healthy trend to turn vegan. Europe stands second on the similar grounds. However, the Asia-Pacific is subject to maximum turbulence in the frozen food market in the upcoming period with new plant-based products being floored from the manufacturers worldwide. The local players are also not behind on this front. Persistence Market Research has not missed to mention these details in its latest market study entitled “Frozen Food Market”.

The Competitive Snapshot

Persistence Market Research has profiled the key players in the frozen food market as General Mills Inc., Conagra Brands, Inc., Unilever, Grupo Bimbo S.A.B. de C.V., Nestle SA, Kellogg Company, McCain Foods Ltd., Kraft Heinz Company, Ajinomoto, Associated British Foods plc, Lantmannen Unibake IInternational, Vandemoortele, Cargill, JBS, Bubba Foods, Omar International Pvt. Ltd., Smart Price Sales & Marketing, Shishi He Deming, OOB Organics, Kuppies, Aryzta, and Europastry S.A.

Persistence Market Research has also mentioned about the latest developments in this regard. For instance – Real Good Foods Company, in August 2021, announced launching 7 new-fangled products in 1.5K Kroger stores all across the US. The new products are found to be higher on protein and lower on carbohydrates. Also, they claim to be gluten-free and grain-free. Besides, to fulfil the demand for frozen vegan food, Tattooed Chef has taken a step ahead. It has exceeded the goal of distribution to 10K stores.

Persistence Market Research has also kept a tab on the developments pertaining to the yesteryears. For instance – Lantmannen Unibake, in June 2018, did launch a novel production plant in Nowa Sol (Poland) for increasing its manufacturing capabilities. In October 2018, Pinnacle Foods Inc. was acquired by Conagra, so as to broaden the offerings of frozen meals as well as snacks. Grupo, in September 2018, did introduce 4 frozen lines to its plant based out of Argentina. The basic objective was expansion of Grupo’s export business to the countries like Chile. Nestle, in November 2018, did launch Wildspace. It comes as a series of healthy frozen meals in the recyclable and reusable containers. The 6 diverse varieties floated by Wildspace meals include gochujang cauliflower with Brussel sprouts, cashews, riced cauliflower, pickled onions, chickpeas, and quinoa. Nestle also launched Garden Gourmet, a meat-free brand in the UK in May 2018.

What’s next?

The global frozen food market is poised to witness stupendous growth on the grounds of veganism between 2021 and 2031 – Persistence Market Research

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