The global down and feather products market is anticipated to grow at a CAGR of roughly 7.7 percent through 2031, reaching a value of US$ 13.9 billion. Sales of feathers are declining due to the expansion of the home décor market as well as the rising demand for luxurious, high-end insulation in clothing and bedding.
Modern processing units and sophisticated equipment for dusting, cleaning and processing have surpassed previous techniques in the business. To improve its internal production facilities for pre-deducting, washing, spin-drying, drying, cooling/de-dusting, sorting, and blending, Chun Li International Co., Ltd., for instance, increased its production capacity. This helped the business save money.
Synthetic insulations are no longer widely used in the residential market since they are hydrophobic and are constructed of chemical textile fibers that are not renewable. Customers are switching to down and feather products that are certified environmentally friendly, made from food waste, and collected.
To make up for this, many businesses and environmental organizations have teamed up to promote sustainable sourcing methods. Participating in these occasions helps manufacturers portray themselves as environmentally conscious.
Key Takeaways from the Down and Feather Market Study
- Duck down and feathers are expected to hold a revenue share of 76.4% in 2021 aided by their lower cost and better quality as compared to other insulation materials.
- Bedding products dominate the market with a share of over 75% with a wider scope of product portfolios supporting sales prospects.
- The U.S. holds a noteworthy value share of 82.9% in North America owing to the high penetration of key players in the region.
- Malaysia is a key market in South Asia reflecting a CAGR of 21.5% owing to higher spending on premium products in the country.
- China showcases major opportunities for the down and feather industry owing to a larger consumer population accounting for 40.1% in 2021.
“Frequent collaborations and partnerships between manufacturers and suppliers are key factors creating a conducive environment for leading manufacturers, which will fuel the down and feather market through the coming decade,” says an FMI analyst.
Impact of COVID-19 on the Market
Because the coronavirus outbreak has affected business operations across several industries, there has been an economic downturn. The retail industry has also experienced a temporary decline. The total discretionary spending levels’ fall is a short-term challenge for market participants.
Maximum limits were placed on consumers, which caused a significant year-over-year revenue decline. Due to complete lockdowns, disturbance in the industrial environment, and other factors, productivity declined during the pandemic. Online retailing was located between the sales.
Players are focusing their efforts on boosting internet penetration as a result, as this enables them to swiftly and cheaply reach a bigger consumer base.
Who is winning?
Leading producers of down and feathers are largely concentrating on unique marketing approaches and campaigns that have boosted down and feather sales globally.
In the down and feather market, there are several significant players, including Pan Pacific Company Ltd., Allied Feather & Down, Down-Lite International Inc., Peter Kohl KG, KL Down, Chunli International Co Ltd., Bettfedern Handelsgesellschaft mbH & Co. KG (Rohdex), Heinrich Häussling GmbH & Co., Karl Sluka GmbH, Norfolk Feather Company, Feather Industries, Treude &