Miami, April 2025 – Degusto, the B2B platform revolutionizing Italian food & beverage imports to the U.S., has been awarded the Oscar dei Porti 2025, a prestigious honor celebrating Italian excellence in international trade. The ceremony took place in Miami, a key gateway for Made in Italy in the American market.
Powered by Deliverti, one of Europe’s fastest-growing digital companies
Degusto was created by Deliverti, a leading e-commerce strategy firm recently ranked in the FT1000 2025 list by the Financial Times (Financial Times). The platform offers a streamlined, transparent solution for U.S. businesses to source premium Italian products, with a focus on Florida’s growing demand in the horeca and specialty distribution sectors.
Strategic growth in a booming market
The U.S. is now the second-largest importer of Italian goods, surpassing France with €7.8 billion in imports. In 2024, Italy’s food & beverage exports reached over €69.1 billion (Coldiretti). American consumers increasingly value authenticity, traceability, and high-quality sourcing – all key pillars of Degusto’s approach.
Degusto’s digital-first model and curated catalog of Italian specialties helps small and mid-sized producers access a complex but lucrative market segment: premium B2B imports.
Exclusive launch: Degusto and Lavazza partner for Florida
On April 9th, Degusto and Lavazza will officially launch a new B2B product line in Miami, developed exclusively for the Florida market. The partnership marks a significant move by Lavazza to strengthen its position in the southern U.S., leveraging Degusto’s targeted distribution capabilities.
The U.S. coffee market, worth $28.03 billion in 2024 and projected to hit $29.10 billion in 2025 (Mordor Intelligence), represents a prime opportunity. With 67% of American adults consuming coffee daily (ExportUSA), Degusto is set to meet this demand with an offer built on authenticity, quality, and smart logistics.
Backed by innovation, built for growth
Between 2020 and 2023, Deliverti achieved 35% growth, earning its place as a top innovator in Europe. Its client portfolio includes major global brands such as Ferrero, Lavazza, Bolton, and Abbott. Degusto represents the next evolution of Deliverti’s mission: helping Italian producers expand globally through tech-driven, high-performance solutions.
Looking ahead: U.S. and European expansion
Following the award in Miami, Degusto is reinforcing its position as the go-to B2B platform for Italian food & beverage imports. Meanwhile, Deliverti is expanding in France and Germany, key markets for agri-food exports and digital commerce, with the goal of building an international infrastructure that connects Italian producers with global demand.
“Degusto brings not only products but the full value of Made in Italy to the U.S.,” said Giulio Cupini, General Manager of Deliverti. “Winning the Oscar dei Porti is a major milestone – and just the beginning. We’re also investing across Europe to support long-term global growth.”
