Big Data

Data Ownership, Control, and Monetization in a Web 3.0 World

Monetization in a Web 3.0 World

Ready for more internet breakthroughs? User ownership, control, and monetization of data in the metaverse and today’s Web 3.0 just got a lot more interesting.

The enthralling evolution of the internet has seen it transform from a simple conduit for information via static pages in Web 1.0 to the emergence of Web 2.0, which had user-created content that was owned, disseminated, and monetized by large corporations such as Facebook, Google, and Twitter.

Web 3.0 is the latest (and arguably the most interesting) iteration of the internet that we are now living in. Here is how the Cirus Foundation is helping individuals transform and extract value from the Web 3.0 revolution we are seeing unfold every day.

What Is Web 3.0?

As the latest iteration of the internet, Web 3.0 can be thought of as a decentralized, easy-access, fair, and highly transparent version of Web 2.0 which was driven by social media-powered sharing and content creation. In this version of the web, we still have social media and hyper-custom apps, but we also see the emergence of highly interactive and customizable crowd-based apps and tools that are owned by the users. From simply being a communication and sharing tool, the internet is now a multifunctional platform that powers content creation, communication, finance, entertainment, and optimized decision-making – all on a user level – and it allows users to enjoy better, richer, faster, and more rewarding applications and experiences.

The unrelenting focus on the end-user in Web 3.0 (as opposed to enterprises, as was the case with Web 2.0), has created a unique opportunity for us to finally bring the power back to the people – the individuals who create the content and data that drives the internet. Data is the new oil, and it is the world’s most valuable resource. It is what large corporations used to build trillion-dollar conglomerates under the Web 2.0 paradigm – an unfair setup that has long been stacked against private, retail, non-enterprise players. Cirus, however, is unraveling this narrative and is building a creator-friendly platform that enables users to own their data, monetize it, then bring its value directly into Web 3.0.

Understanding Cirus

The Cirus ecosystem has been created to allow users to benefit directly from the monetization of the data they generate online. Built with a combination of traditional and blockchain technology, user privacy and security are built into the system, and users always own and are in control of their data. 

The system itself is comprised of a suite of tools which, when combined, will give the user complete control of all the data they generate. The first of these tools, released in late December 2021, is The Cirus Browser Extension, which enables data capture and basic monetization from your web browser. A dedicated desktop web browser, Mobile apps for Android and iOS and a hardware device (which doubles as a wifi router) are also in the works. Cirus already has a massive order for their hardware devices from an ISP. 

What does this all mean for data and Web 3? Think of it this way: Airbnb helped property owners monetize dormant assets, and Uber and Lyft have helped car owners open new income-earning opportunities from their vehicles. All of these platforms have increased the valueA of their industries in a huge way by unlocking assets, bringing new buyers and sellers to the market, and creating even more opportunities for individuals downstream. By decentralizing ownership and opportunity, more value gets into the hands of more people faster and opportunities expand. This is what Web 3.0 is all about.

In the same manner, Cirus is helping private individuals take control, monetize and leverage their data – something that was never before possible. The massive value of Big Data will be fractionalized, decentralized and poured into Web 3.0, which will act as a lens to magnify that value even more. Everybody benefits.

Cirus, Web 3.0, and the Metaverse

The use cases for this technology are virtually infinite, and we expect the walled silos of centralized platforms to be quickly replaced by fairer and more transparent applications that have the interests of the end-user at heart.

We see this happening more and more in the online space, and there is no better analogy to a user-owned and controlled internet than the metaverse.

The metaverse is a network of 3D virtual worlds that focus on connection – a key component of the internet. However, parts of today’s growing metaverse ecosystems such as Decentraland and the Sandbox are totally owned and controlled by individuals. These individuals have the power to create and customize unique virtual worlds and experiences all of their own, with their own ecosystems and marketplaces.

These worlds are intimately connected to Web 3.0 through the decentralized ecosystems which power them. It all seems to be spiraling together and growing rapidly as it does. Once data ownership through Cirus is added to the equation, with users able to bring their data assets with them into the Metaverse where they can be further leveraged, the end result will be incredible. The combination will be a game-changer for millions around the world.

About Cirus

Cirus Foundation is the development team behind the Cirus Ecosystem, an accessible onramp designed to accelerate the adoption of Web 3.0 and the Ownership Economy. This consists of a suite of software tools, a hardware device, and a decentralized platform which work together to give users true ownership over the data streams they generate, and leverage that value even further into DeFi, and other Web 3.0 ecosystems.

Learn more by visiting the Cirus Foundation.

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