Website building is evolving to keep up with the data-centric demands of the modern world. — Laetitia Boden of MyWebAdvantage
The digital world relies on data for just about everything, particularly in the retail and commercial sectors. If you aren’t able to funnel data from your clients back into your business, then you are missing out on several key feedback loops that could be driving profits.
We want to talk about data-driven websites and how they are uniquely placed to attract those leads naturally. This is particularly true in regions where low population density means the internet rollout has been slow. Businesses setting up websites in these regions have the benefit of our knowledge and our mistakes.
The Importance of Collecting ALL the Data
The modern website is almost always built with search engine algorithms at its core. It stands to reason that you optimize to whichever the most likely access point to your website is going to be… and let’s face it, Google has over 86% of that particular market in recent statistics.
However, we would like you to consider an alternative for a moment. Yes, SEO is one part of data-driven web design – but there is a whole other world to it out there that we are neglecting in our craze to please our S-E-Overlords.
We are talking about analytical data – and not just that Google provides. The websites of tomorrow need to be customer-focused, making as much use of the customer profile as the people who design your products. It needs to contain all the information that your consumer is going to ask of you. It needs to have the correct content based on the needs of the client.
A great website goes beyond SEO and into the world of data-driven research. It puts a pin in every place your consumer wants your attention to be. It has an easy user interface, with a quick loading time (clients turn away at 3 seconds) and an eye-catching finish.
Google’s Algorithm Keeps Changing
The early 2021 changes to the algorithm had content creators scrambling for their posts, and web designers had queues out of their figurative doors. Notably, everyone moved at lightning speed to put expert accreditation on pages that now included an FAQs section.
Our theory is that nobody would have needed to do this if we were building a data-driven website, to begin with. Instead, we are all building to SEO and neglecting key areas that, over time, Google’s next algorithm changes will see us scrambling to rectify.
Tackling the Problem at Source
This is where we tell you that there’s only one real way to solve this ongoing problem, and that’s with a re-evaluation of how we put our sites together in the first place. We noticed that Web design central coast Australia companies are tackling the problem head-on by creating websites that are based on a company’s data collation.
Rather than only looking at Google’s requirements for a wholesome website, they are tacking the SEO data, taking the customer data, taking any other feedback they can find about the design, firm, sector, and customer, and creating an alternative form of the high scoring website. An Evergreen one whose content will keep on giving, despite future algorithm changes.
It sounds to us like the rest of the world should be looking to Oz and the following suit.
