Big Data

Data Analytics: How is the behaviour engine driven by Data Analytics, leading customers to real business outcomes?

Customer behaviour can shape business outcomes and affect revenue. It needs to be quantified and assessed by professionals. A PGA course in data analytics will help students understand and implement analytics and machine learning in order to assist businesses. Students can opt for a data analytics certification from Imarticus Learning. The institute offers both classroom learning and online sessions.

Can customer behaviour analytics help in improving business outcomes?

The growth of a business depends on how its services are being received by the customers. This is why customer behaviour is essential. Accurate assessment of customer behaviour can help to personalize products and services. This will improve customer experience and lead to better outcomes. The different ways in which analytics can be used to promote data-driven, customer-centric services have been discussed below.

Database of Customer Responses

Businesses need to invest in surveys to understand how customers respond to products and services. Data found from the surveys need to be consolidated in a database. Analysis of the data collected can help to understand what the customer preferences are. Customer responses can help businesses to focus their efforts on creating products that will be received well.

Thorough User Testing

User testing is necessary at every level. Data analytics can be applied to the results that these tests reveal. The insights received can help professionals realise which areas require modifications in order to increase the customer base. User testing at the development stage will help businesses create a better final product or service.

Launch Test Products

The insights on how a product might work in the market can help to generate better business revenue. The market feedback on a product can be analysed. The metrics obtained are based on customer behaviour. It can help to improve how the final release will be received.

Demographic Data Analytics

Shifts in the demographic can affect the performance of certain products or services. The application of data analytics on demographic information can help to reveal what future sales will look like. The demographic data can provide important metrics on what new opportunities might be available. Analysis of demographic data can also help to predict threats or losses.

Many new businesses are trying to focus on customer behaviour and use the insights to their advantage. For this, they need to hire data scientists and analysts. This has increased job opportunities and this is why a data analytics certification is essential.

Become a Data Analytics Professional

If you wish to learn data analytics online, then Imarticus Learning is your best shot. Their post-graduate program in data analytics and machine learning helps students gain industry experience and build data models that are relevant to various business requirements. While freshers can enrol, the course is also beneficial to work professionals who wish to advance their careers or switch fields.

Imarticus Learning’s data analytics and machine learning course have modules on data analytics, Python, data visualization and SQL. These are essential tools for aspiring analysts and data scientists. Instructors provide live classes and interactive sessions. These help in clearing doubts and also encourage students to communicate with each other. The course has been designed by industry professionals and includes several projects. The projects require students to tackle case studies. These case studies include actual business problems and are therefore the best for effective learning. Using these, students are able to build business insights that will help solve real-world issues.

Imarticus Learning ensures placements for all those who learn data analytics online. Students can sit for mock interviews to prepare and then land jobs that are suited to their skills. The hands-on training helps to gain experience and prepares students to analyse customer behaviour accurately.

Umesh Agarwal

Umesh Agarwal, a founding member of Credit 101 LLC ( | An established entrepreneur, credit guru, and mentor, is no exception to the young thinkers who wandered through the idea of being your own boss and escaping the shackles of micromanagement. What separated him from the rest of the aspiring millionaires is how his ideas fueled his life to action. Umesh studied Engineering in India; eventually moved to Texas and completed his Masters of Science in Engineering.

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Umesh Agarwal

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