As a marketer, images provide an exceptional means of taking your brand’s story to new heights, capturing the attention and respect of the reader. Today more than ever, using images is important for your brand, since it helps create a memorable impression in customer’s minds. Dan Doyle, Pleasantville, New York marketing experts, learned long ago the importance of using images in your brand’s story. He offers the following tips for other marketers ready to reach the latest possible audience and tell their brand’s story in the most meaningful manner possible. Creating a story using the right images is not only possible but simple when following the tips from Dan Doyle.
1) Determine Your Photo Style
Choosing a photo style ahead of time is important. Stick to this style of the photo as you tell the brand story. Keep in mind that using the story on multiple platforms is likely to occur, so ensure the photo style is appealing on each of the platforms, including social media posts and blog posts. Sticking to one photo style provides a more polished look that readers and customers appreciate. Using the same photo style is very much worth the small amount of effort that it requires.
2) Tell a Whole Story
You wouldn’t arrive at the theater mid-movie or start reading a book 20 pages in because doing so would make understanding the information difficult. When using photos to tell a story, don’t start in the middle of the end and forget certain parts of the story. Give your story a setting, a middle where there is action, and a conclusion with conflict. It is essential that you always tell the whole story when relaying information to your audience.
3) Invoke Emotions
Before choosing photos for your story, determine the type of emotions you want to invoke to the audience. Determine how you want them to feel before and after hearing the brand story. Emotional conflict and a resolution are two important aspects of creating meaningful words that customers value.
4) Create Relatable Characters
The characters your audience reads about in the story should be people they can relate to, whether they love them or hate them. Developing an emotional attachment to the characters in the brand story helps better connect them to your company. Use both words and photographs to describe the characters. Never allow your audience to imagine the characters in your story! With photographs and meaningful words, clients can relate to your brand as they see it as a real company.
5) Honesty is the Best Policy
The best story is always an honest story. Although stretching the truth or adding in a few tall tales here and there may seem like an innocent way to enhance the story, the truth eventually comes out and your brand gets called out. This can also ruin an otherwise great business because it depletes the trust customers have for your brand. Avoid any potential downfalls in the future by posting honest, accurate information in your brand story and via your photographs and images. Daniel Doyle says this tip is one of the most important of all for marketers in New York and beyond.
6) Create Story People Want to Tell
Your brand’s story should connect readers in a way that urges them to share it with other people. Create an urgency to share the information in your brand story! Provide readers with something relatable, something they’ll enjoy sharing with other people, and so on and so forth. Building social currency is extremely valuable in today’s modern world. Creating stories that people want to retell is a simple strategy that helps develop incredible social currency for your brand.
Using photos to create a brand story is an important step in success in today’s world. Heed the advice above from Daniel Doyle of Pleasantville to create the most meaningful story possible through your photos. It may take a bit of time and effort, but the end result is a brand story that does great things for your company. Don’t allow another day to pass without creating this meaningful brand story via great words and magical photos.
