The global customer-to-customer community marketing software market is expected to be worth US$ 1.6 billion in 2022 and US$ 2.8 billion by 2032, with a 6.2% CAGR. The market’s expansion can be attributed to rising public engagement and the increasing importance of community engagement platforms around the world. Furthermore, the industry is expected to benefit from rising smartphone ownership.
Furthermore, the growing popularity of online auctions has increased market size. Benefits such as increased reach, more buyers, and cost-effectiveness, among others, are likely to support market growth. The incorporation of artificial intelligence in C2C community marketing software is expected to provide the market with a variety of opportunities. Furthermore, with the presence of numerous startups, the market is expected to thrive during the assessment period.
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Takeaways from the Market Research:
- During the forecast period, the cloud-based segment will grow at a CAGR of 6.1%.
- The US market is expected to reach $1 billion by the end of the forecast period 2022-2032.
- From 2022 to 2032, the UK market will grow at a CAGR of 4.8%.
- The Japanese market will grow at a CAGR of 4.5% during the assessment period.
- From 2022 to 2032, the South Korean market is expected to grow at a CAGR of 4%.
- During the assessment period, the retail and e-commerce segment will grow at a 5.7% annual rate.
Competitive Environment
Market participants are focusing on expanding their global reach through various strategies such as acquisitions, partnerships, and product launches, among others. Meta, Bevy, LinkedIn Corporation, Tribe Technologies Inc., and Meetup Pro are some of the market’s key players.
