How Current is Reshaping the Streaming Media Industry

Streaming just got better and more rewarding, tangibly speaking.

Current, a platform that has introduced an ecosystem in which different media platforms such as Spotify, SoundCloud, YouTube etc. are bundled together and then consumers of video content are rewarded for their streaming habits.

Current targets Generation Z and the Millenials who according to the Theory of Generations, are forward-thinking and most digitally inclined of all generations. The World Wide Web (WWW) is evolving so quickly that it is presently at 3.0, a stage at which there is increased integration between machine and user, such that the machine produces information and content that are specially tailored to the needs of the user. In keeping with this, Current provides recommendations for the user based on an aggregate of the streaming patterns of the user.

This flexible digital landscape is unprecedented. The platform is set to reward all participants, from those streaming to the media partners (YouTube and the likes) and content creators based on a referral system.  

The reward system is to make use of tokens, CRNC (to be pronounced as ‘currency’). The sale of this token will create a means of exchange on the platform for the content creators, eliminate subscription fee for users and curators who provide content that users naturally prefer.

Current is to use Blockchain technology to bring about this revolution in streaming. This is because Blockchain provides a transparent system for accounting and instant reward of time, data and efforts. More so, the CRNC offers a protocol that allows users more options on how to pay for content and gives all duly involved a better form of compensation.

How Current Works

Each time a consumer views content, CRNC is mined (created). The consumer can then go on to use the CRNC to enjoy premium services. Meanwhile, the content creator is equally rewarded and depending on level of popularity, curators are rewarded for the providing the most popular content.

In the long run, Current intends to reward CRNC to partner platforms who host the Current protocol on their sites.

Current Token Sale

The Current token presale is set for launch on February 7 till February 21, 2018. The public token sale begins March 14 and ends April 4, 2018.

There is a total supply of 1 billion CRNC and Ethereum and Bitcoins are accepted as means of payment. Also, each CRNC is valued at 0.24 USD and the minimum transaction is 0.03 ETH.  

Meet the Current Team

The team is headed by Dan Novaes with Kiran Panesar, Nick McEvily and Josh Moyer as part of the core team since 2016 when the platform was set up. Others on the team are Seamus Doheny, Steven Lee, Evgeny Yurtaev, Alexey Bashlykov, William Ryan, Brain Ng, Steven Meyers, Amy Karr, Ed Zitron, Jill Richmond and Trey Ditto.     

Current answers the needs of all digitally-involved persons and rewards the users, curators and content providers. This platform offers a user-friendly ecosystem that makes the use of cryptocurrencie much easier.

For more information, please visit the website here:

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