The curling iron industry is driven by consumer demand to achieve salon-caliber hairstyles at home. More cheap models have lately been released, which has increased sales of curling irons. In its most current report, Future Industry Insights (FMI) offers exclusive insights into the market, including the reasons fostering its growth.
The research also identifies potential risks and analyses the strategic actions taken by industry participants to obtain an edge over rivals. Between 2022 and 2029, the curling iron market is expected to grow at a CAGR of more than 7.1 percent, according to the analysis. The market will benefit greatly from consumers’ growing willingness to spend money on current fashion trends.
Curling iron sales were significantly boosted by social media influencers. Since the advent of YouTube, videos demonstrating the materials needed to create celebrity- or salon-like hairstyles at home have been popular on social media.
Curling iron manufacturers are also benefiting from this trend, which was regrettably hampered by the exceptional COVID-19 epidemic. Curling iron sales are reportedly sluggish worldwide as shopping establishments are still closed due to lockdown orders.
Customers in pandemic-affected countries have demonstrated a preference for staying in. People are likely to accept working from home as a necessary component of the new normal even if the government relaxes its stance on lockdown orders. Curling iron sales have been negatively impacted by consumers’ lack of motivation to leave the house as they continue to stay away from social gatherings and public spaces in an effort to slow the spread of the new coronavirus.
A sizeable portion of consumers are less willing to spend on fashion accessories than they are on necessities, which could hurt sales. The market is anticipated to begin recovering once the pandemic is finished, though, as buyers are unlikely to give up their fashion preferences anytime soon.
FMI’s report offers a comprehensive overview on the curling irons market. Some of the key takeaways from the report are:
- Portable and travel-friendly curling irons are expected to be appealing to consumers
- To attract consumers, some of the leading brands have been launching curling irons with features such as anti-oxidant and vitamin coatings
- Focus on innovation will increasing with time as companies look for methods of outsmarting competition. Companies primarily intend to offer multiple attributes. For instance, Revlon’s Nutrifusion line has curling irons infused with moringa and macadamia extracts to offer hair conditioning
- Commercial applications of curling irons are expected to account for the primary share of revenue generated in the market. Demand witnessed in the household sector is forecast to rise considerably in the coming years
Who is winning?
In the upcoming years, it is anticipated that competition in the world market for curling irons would increase. The introduction of cutting-edge items will overwhelm consumers with options even if it is already anticipated that their preferences would change and become more dynamic. The introduction of numerous lesser-known brands will support competitive tendencies.
Therefore, investing in innovations will continue to be a crucial strategic move for businesses competing in the market. In addition, FMI places a strong emphasis on marketing initiatives. It is anticipated that these businesses would work with social media influencers to maximise their online visibility.
Koninklijke Philips N.V., Conair Corporation, Helen of Troy, Curlingiron.org, Spectrum Brands, Inc., Lunata Beauty, Dyson, Revlon, Inc., Andis Company, and Geloon are some of the top businesses active in the industry, according to FMI.
Curling Irons Market by Category
- Curling Tongs
- Curling Wands
- Convenience Stores
- Specialty Stores
- Discount Stores
- Independent Small Stores
- Multi-brand Stores
- Online Retailers
- Other Sales Channels
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific excluding China & Japan
- Middle East & Africa