Cryptocurrency adoption across Latin America has never looked stronger. Blockchain activity is setting records, stablecoins are woven into daily life in inflation-hit economies, and exchanges like Binance are expanding localized services. In Argentina and Venezuela, digital assets serve as hedges against economic instability. In Mexico and Colombia, crypto remittances are becoming a practical financial solution.
Also, regulation is catching up to innovation across the region. Mexico has taken a front-runner role, earning recognition from GAFILAT for swiftly embracing the FATF Travel Rule and adopting nearly all of its anti-money laundering standards. By working hand-in-hand with fintechs, Mexico is showing how thoughtful oversight can support—not stifle—crypto growth. Meanwhile, Brazil, Chile, and El Salvador are making steady progress in building frameworks that legitimize and scale the industry.
Adoption is up, regulation is evolving – but crypto media in LATAM is heading the other way.
Data from Outset PR’s LATAM crypto media report shows 73% of 55 independent publishers in this region suffered from a visibility drop during the first three months of 2025. A number of sites experienced major traffic losses as a result of updates to algorithms, weak internal processes, or changes in rules.
One of the central factors behind this downturn is Google’s core algorithm update in March 2025. The update prioritized high-authority and optimized domains and those that received constant user engagement. Crypto sites that didn’t publish frequently or didn’t have smart SEO support lost their positions in the search results.
Although 24 outlets showed slight signs of recovery by the end of Q1, most remained well below their January visibility levels, underscoring how difficult it is to bounce back once algorithmic momentum is lost.
Interestingly, even tier-1 publishers with consistent crypto coverage saw double-digit traffic declines. For instance, CriptoFacil dropped by 48.37%, while Bitfinanzas fell by 53.66%. CriptoNoticias and Cointelegraph Brasil, two of the most recognized Spanish- and Portuguese-language crypto publications, recorded quarterly declines of 23% and 26%, respectively.
However, Outset PR emphasizes that despite their negative Q1 performance, these top outlets, along with Livecoins and Portal do Bitcoin, still accounted for over 69% of crypto-native traffic in the region, making the local mediascape highly centralized. Notably, none consistently broke the one million average monthly visit mark, pointing to how capped organic reach remains, even at the top.
Outset PR visualizes Latin America’s crypto media traffic distribution
Only 15 LATAM crypto outlets experienced positive growth in Q1. But as Outset PR notes, most of the gainers had either inconsistent crypto coverage or limited visibility.
For example, El Diario drew 5.55M unique users last quarter, and Money Times attracted an average of 3.84M. Both saw traffic increase — but as finance and general news portals, they tend to cover crypto reactively, publishing more during bullish cycles and leaving gaps when markets cool.
In contrast, mid-tier crypto-native sites like DiarioBitcoin (+204.31%), CriptoTendencia (+98.86%), and Cripto247(+36.17%) saw stronger relative growth — but still didn’t reach the traffic volumes of mainstream finance portals.
Nearly half of the Q1 winners attracted fewer than 91,000 monthly visitors, suggesting that LATAM’s crypto media landscape is becoming more fragmented. Meanwhile, 14 outlets failed to surpass even 10,000 monthly visits, limiting their relevance for any meaningful campaign or organic audience-building.
LATAM crypto media gainers in Q1 2025
This fragmentation increases the risks of misinformation and leaves newer users vulnerable to scams or low-quality content. If there isn’t an easy way to find trustworthy reports, some individuals might use fake information, gossip on social media, or dangerous clickbait articles.
Outset PR’s report says Latin America is experiencing its crypto moment without its media ecosystem’s full help. With more users and growing exchanges appearing each day, the world of crypto-native journalism is weakening. Updates in algorithms, skimping on advertising and the disappearance of key media sources are all silencing many early adopters.
As Mexico pushes ahead with crypto regulation and stablecoins become increasingly integrated into everyday life, the need for reliable, local, and transparent information is more important than ever. Without a strong media ecosystem to document developments and hold space for diverse perspectives, there’s a real risk that one of the region’s most important financial transitions could unfold without a clear public record.
Fortunately, there are still groups monitoring these shifts – highlighting blind spots, surfacing trends, and making sense of the region’s fast-moving crypto landscape. For those interested in digging deeper into the data and dynamics at play, detailed breakdowns and ongoing insights can be found on platforms like Outset PR’s X profile.
