‘Cross-Platform and Mobile Advertising Market – Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028,’ according to a market analysis issued by Future Market Insights (FMI). Because of the increasing global penetration of the Internet, the cross-platform and mobile advertising business is becoming increasingly essential in the advertising industry. Companies that offer cross-platform and mobile advertising platforms collaborate with social media platforms like Facebook, Instagram, and others to promote products and services. Furthermore, e-Commerce websites are displaying adverts for various clients and brands to users, boosting the cross-platform and mobile advertising business.
During the forecast period, the global cross-platform and mobile advertising market is expected to grow at a CAGR of over 21%. The worldwide advertising industry’s expanding globalization and digitization can be credited for this exceptional rise in the global cross-platform and mobile advertising business.
Furthermore, cross-platform and mobile advertising agencies can provide their clients with a variety of personalized solutions thanks to technical improvements in analytics. These are the forces that are propelling the cross-platform and mobile ad market forward. In comparison to other regions, South Asia is predicted to hold a significant part of the cross-platform and mobile advertising market. The market’s established cross-platform and mobile advertising platform suppliers offer new cross-platform and mobile advertising platforms for a variety of industries, including retail, automotive, IT & Telecom, and manufacturing, to name a few.
Competitive Scenery:
Acquisitions, strategic mergers, and collaborations with cross-platform and mobile advertising platform providers are projected to help industry players improve revenue and sales, according to FMI data. During the projection period, Google and Facebook are likely to hold the greatest shares of the global cross-platform and mobile advertising market. Google, Inc., Facebook, Inc., SAP SE, Verizon Digital Media Services, Inc., 4INFO, Apple, Inc., Amobee, Inc. (SingTel), Inmobi, Microsoft Corporation, and AdColony are some of the key participants mentioned in the worldwide cross-platform and mobile advertising market study.
