Creating a Website Layout That Works: Best Practices

When it comes to creating a website, the layout is one of the most important aspects. A well-designed layout can make all the difference in user experience and can help drive conversions. In this article, we will explore the best practices for creating a website layout that works.

Understanding User Behaviour

Before diving into the best practices, it’s important to understand user behaviour. People tend to scan a web page in an F-shaped pattern, meaning they start at the top left corner and read across the page, then scan down the left side of the page. Knowing this, it’s essential to place important information at the top left of the page and keep important content on the left side of the page.

Simple Navigation

Navigation is a crucial component of any website. A simple and intuitive navigation system can help users find what they’re looking for quickly and easily. To achieve this, keep the navigation menu clear and concise, use descriptive labels for menu items, and keep it in a standard location such as the top of the page.

Mobile Responsiveness

With the increasing use of mobile devices, it’s essential to ensure that your website is mobile-responsive. This means that the website should adjust its layout to fit the screen size of the device being used. A mobile-responsive website will provide a better user experience, which can lead to increased engagement and conversions. The best custom website builders such as Webflow, WordPress and  Joomla are all fully responsive.

Use of White Space

White space is the area between elements on a web page. It’s an essential element of good design as it can help create a clear and organized layout. A well-designed website should have a balance of content and white space, which can help the user focus on the most important elements of the page.

Consistent Branding

Consistent branding is crucial for creating a cohesive and professional-looking website. This includes using a consistent colour scheme, typography, and imagery throughout the site. A consistent brand identity can help build trust with users and make the website more memorable.

Clear Call-to-Actions

Call-to-actions (CTAs) are an essential component of any website. They help guide users towards taking a specific action, such as making a purchase or filling out a form. CTAs should be clear, concise, and easy to find. They should also stand out visually, using colour or placement to draw the user’s attention.


Accessibility is an often-overlooked aspect of web design. It’s important to ensure that the website is accessible to all users, including those with disabilities. This can include providing alternative text for images, ensuring that the website can be navigated using a keyboard, and using a font size and colour scheme that is easy to read.

Fast Load Times

A website’s load time can have a significant impact on user experience. Slow load times can lead to frustration and can cause users to abandon the site. To ensure fast load times, optimize images, use a content delivery network (CDN), and minimize the use of large files or complex code.

Use of Visual Hierarchy

Visual hierarchy refers to the arrangement of elements on a web page to create a clear hierarchy of importance. This can be achieved through the use of size, colour, and placement. By creating a clear visual hierarchy, users can quickly scan the page and find the most important information.

Content Organization

Content organization is essential for creating a user-friendly website. This includes breaking up content into sections, using headings and subheadings, and using bullet points or lists. By organizing content in this way, users can quickly find the information they’re looking for.

Consistent Layout

Consistency is key when it comes to website design. It’s important to keep a consistent layout throughout the site, including the placement of navigation menus, logos, and other important elements. A consistent layout can help create a sense of familiarity and make the website easier to navigate.

Use of Grids

Using a grid system can help create a balanced and organized layout. Grids can be used to ensure that elements are placed in a visually pleasing way and that there is enough white space around them. A grid can also help ensure that the website is responsive and looks good on a variety of screen sizes.

Prioritize Speed

In today’s fast-paced world, users expect websites to load quickly. A slow website can lead to frustration and can cause users to leave. To prioritize speed, use a fast hosting provider, optimize images and code, and minimize the use of plugins or external scripts.

Test and Iterate

Once a website layout is created, it’s essential to test it thoroughly to ensure that it’s working as intended. This can include testing the website on different devices and browsers, and testing the layout with real users. Based on this feedback, the layout can be iterated and improved over time.


Creating a website layout that works requires a combination of user understanding, design principles, and technical expertise. By following the best practices outlined in this article, you can create a website layout that is user-friendly, engaging, and effective.


What is a website layout?

A website layout refers to the arrangement of elements on a web page, including the placement of text, images, and other content.


Why is website layout important?

A website layout is important because it can affect user experience and can impact the success of a website. A well-designed layout can make a website more engaging and can help drive conversions.

What is a mobile-responsive website?

A mobile-responsive website is a website that adjusts its layout to fit the screen size of the device being used. This can provide a better user experience on mobile devices.

How can I test my website layout?

You can test your website layout by using a variety of tools and methods, including testing on different devices and browsers, and conducting user testing.

Why is consistency important in website design?

Consistency is important in website design because it can create a sense of familiarity and can make the website easier to navigate. A consistent design can also help build trust with users and can make the website more memorable.

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