As event managers of a conference for your company or a music festival, a charity fundraiser or a trade show, the experience each attendee has at an event starts well before they even show up. And they will see your branding when their invitation or ticket arrives. And it’s for this reason that event organizers are now looking to comprehensive branding packages to ensure that every aspect of their event, down to badges and lanyards, through to tickets or stickers is thematically coherent aor leaves a lasting impression.
In today’s increasingly crowded field of competitive events, a strong lineup alone isn’t enough to make an impression. Now, let’s examine some of the essential components of event branding and why they all contribute to a well-rounded, professional event environment.
Why Branding Matters at Events
Invest in strong branding to gain trust, brand recognition, and a professional look. A well-designed piece of event swag that people have to earn will make them take the event more seriously and help them get more out of the experience overall.
Consider massive events like TED Talks or Comic-Con. Their branding is instantly recognizable because it’s consistent across all touchpoints: the registration desks, name badges, programs, banners, and digital too. That’s the level of consistency you’ll want to pattern after what your event looks like.
Key Event Branding Materials
Let’s dive into some of the most effective branded materials for events and how they contribute to your overall image.
1. Custom Badges and Name Tags
Customized badges with your event’s theme, sponsor logos, and straightforward typography not only help with networking but also reinforce the event’s identity.
Professional printing services, such as those provided by Eventgroove, offer a range of badge styles from classic paper inserts to premium plastic cards, allowing you to align your materials with your event tone and budget.
2. Branded Lanyards
Lanyards are a great place for branding. With each individual attending wearing one around their neck, they double as a mobile advertising mechanism. Personalize lanyards with your event name, date, hashtags, or sponsor logos.
They’re also available in a range of materials and finishes, from eco-friendly choices, giving you greater freedom to match with your brand’s sustainability aspirations.
3. Printed Tickets and Wristbands
Tickets do more than grant entrythey’re often the first tangible interaction guests have with your event. A well-designed ticket builds anticipation and professionalism. Printed tickets can feature QR codes, seat numbers, and security features,all wrapped in your branding.
Wristbands offer both functionality and a branding opportunity for multi-day events or those with access control.
4. Stickers, Labels, and Signage
You can use them as giveaways, label product samples, seal swag bags, or simply decorate your venue. High-quality signage and wayfinding materials further enforce your branding while improving the event experience for attendees.
Don’t overlook the power of visuals in reinforcing your message consistent use of fonts, colors, and icons can make your event look polished and well-planned.
Integrated Branding: More Than Just Print
Today, a successful event branding strategy doesn’t end with print. It spans physical and digital elements. Branded emails, registration pages, event apps, and social media posts should all echo the look and feel of your physical materials.
Platforms like Eventgroove simplify this process by offering integrated event management tools alongside printing services.
Sponsorship Visibility Through Branding
Strong branding is not only in your event’s best interest, but in your sponsors’ best interest as well. Personalized goods are also valuable real estate for sponsor logos and messages. “That space on the back of a badge to the lanyard clip and a sticker on a welcome packet – these placements put your brand in direct view without being disruptive.
Event organizers leverage co-branded materials as an upsell opportunity for premium sponsorship packages, thus increasing the revenue potential of the event.
Tips for Effective Event Branding
- Stay Consistent: Use a unified color scheme, logo placement, and typography across all materials.
- Plan Early: Order printed materials well in advance to avoid rush charges and design errors.
- Think Holistically: Consider the attendee journey from online registration to check-in to take-home materials.
Final Thoughts
In a time when audiences are more demanding than ever, good branding is no longer just an added bonus, it’s a necessity. Every badge, lanyard, ticket, and sticker can be a chance to tell your event’s story and strengthen your message.
When you invest in reliable, quality event materials, attendees will have a better experience and the professionalism of your event will be enhanced, which lasts them long after the final session.
Now you can count on platforms like Eventgroove to work side-by-side with you to bring incredible branding solutions that wow, excite, and inspire.
