There are various benefits associated with cultivating a solid online presence for your business. For example, it enables you to establish credibility amongst your customer base while driving traffic towards your sales page. Despite this, a recent study from Pixolabo found that:
- Only 64% of small businesses have a website.
- Furthermore, 13% of websites are not mobile-friendly.
- Furthermore, 11% of small business owners do not see the value in putting together a website.
These figures are startling when you consider that many other business owners attribute their success to their online presence – particularly during the COVID-19 pandemic. After all, the ease of online shopping means that many customers have now developed a preference for this form of spending – and would prefer to head to a website than a physical location.
However, if you aren’t a web development expert, putting together a quality website that is well-designed, user-friendly, and helps your brand to stand out is much easier said than done. Thankfully, this process can be a breeze by making the most of Web Development Services, such as those offered by Exo Agency (https://exoagency.com/).
With that in mind, here are just some reasons why your business can benefit from Web Development Services.
You’ll have a higher-quality website for your brand.
In this day and age, it’s not only important that your brand has a website – but it must also be a good one. Various factors make up a good website. For example, it must:
- Be user-friendly and compatible with various devices, particularly when you consider that most users will access your site through their phones.
- Appear aesthetically pleasing and in line with your brand.
- Contain content relevant to your brand, including CTAs that will encourage viewers to reach out or make a purchase.
Believe it or not, it takes a visitor only half a second to form an opinion of the website they are visiting (Pixolabo), which means there’s no room for you to make mistakes in this area. When working with a web development company, they’ll be able to put together a website that looks stunning and is also fit for purpose.
As a result, you’ll receive more web traffic.
The more web traffic your site receives, the more brand recognition you’ll receive. As a result, you’ll find that your sales also increase accordingly. However, with hundreds of new websites being created every hour, it can be hard to stand out from the crowd – unless you have a web development team doing the hard work for you. For example, the experts at Exo Agency can utilize SEO tactics that will help your site appear more often in online searches. The higher your website ranks on platforms such as Google, the easier it will be for customers to discover your brand – especially when you consider that users rarely visit the second page of search suggestions. In fact, according to the Leverage Way, most users will not look beyond the first five suggestions. One of the clear benefits of working with the Exo Agency is that they make the most of local SEO – helping you connect with customers in your area who may need your services.