Guest posting can be a powerful tool for expanding your online presence and building brand authority. However, the success of your guest posting efforts largely depends on how you approach potential collaborators.
Here are the key pitfalls to avoid when outreaching for guest posting opportunities, be it an independent blogger or an established media outlet that you would like to work with.
Avoid Generic Pitches
One of the most common mistakes in guest posting outreach is sending generic pitches. Tailor each pitch to the specific platform and its audience. Clearly show that you have researched the publication and understand its content style and reader interests. A personalized pitch is more likely to capture the editor’s attention and increase your chances of securing a guest post.
Don’t Overlook Quality
With so much content out there nowadays, quality is paramount in guest posting. Avoid submitting poorly written or irrelevant content. Ensure that your guest post is well-researched, informative, and professionally written. High-quality content reflects well on your brand and increases the likelihood of it being accepted by a publication.
Steer Clear of Overly Promotional Content
While it’s important to highlight your expertise and offer valuable insights, avoid overly promotional content. Guest posts should provide value to the readers without appearing as a blatant advertisement. Focus on sharing useful information and insights related to your industry or topic. The more your content is useful, the more it is likely to be shared on social media, also.
Neglecting Platform Guidelines
Each platform has its own set of submission guidelines. Failing to adhere to these guidelines can result in your guest post being rejected without any second thoughts. Carefully review the publication’s requirements for content format, length, and style before submitting your pitch or article. If you not sure about them, be upfront and inquire about how and when you should submit a guest post pitch.
Ignoring Relationship Building
Building relationships with editors and content managers can significantly impact your guest posting success. Avoid treating your outreach as a one-time transaction. Invest time in fostering genuine connections and engaging with the platform’s community to create a positive impression. Connecting with media professionals at events, ahead of pitching a story, can also work in your favour.
Failing to Follow Up
If you don’t receive a response to your initial pitch, don’t be discouraged. Following up politely can demonstrate your continued interest and professionalism. However, avoid being overly persistent or pushy, as this can damage your chances of future collaborations. Follow up once, maybe twice. If you don’t hear back, it is time to move on.
Overlooking Proofreading
Errors in grammar, spelling, or formatting can undermine the credibility of your guest post. Always proofread your content before submission to ensure it meets the publication’s quality standards. Consider having a colleague or editor review your post for additional feedback.
Budget for High-Quality Guest Posting
While guest posting can be a powerful strategy, it often requires a financial investment, especially on high-authority sites. Many platforms charge a fee to publish guest content, with prices ranging from $100 (€90) to several thousand dollars. You can start your search from professional websites such as Click Intelligence or Fatjoe, specialised in guest post placements. As an example, platforms with a DA-60+ such as Euronewsweek may offer paid guest posting opportunities for content that meets its editorial standards, but you will have to do your homework to get articles approved.
Effective outreach is crucial for successful guest posting collaborations. It takes time, but the right approach, guest posting can significantly enhance your brand’s visibility, credibility, and online presence.
