Ingredients have long served a variety of functions in a variety of foods, but today’s consumers, particularly millennials, demand and enjoy colorful, flavorful, safe, convenient, nutritious, and affordable food. With various flavoring and color retention agents, technological advancements have made this possible.
In the beverage industry, color retention agents are commonly used in fruit and vegetable juices and drinks, as well as wine and sparkling wines. Color retention agents offset the color loss, correct natural variations in color, improve colors that occur naturally, and add color to colorless and ‘fun’ foods. Color retention agents have found their way into baby food and processed fruits and vegetables, providing lucrative growth opportunities for color retention agent manufacturers.
Because of their ability to retain, maintain, and prolong the color of a beverage or food, color retention agents are becoming more popular as specialty food ingredients in food and beverage applications. Color retention agent manufacturers are continuing to focus on adopting rapidly changing technology to ensure that their color retention agents meet GMP (Good Manufacturing Practices) guidelines and fall under the general provisions of GRAS (Generally Recognized as Safe).
Market Outlook for Color Retention Agents:
Since the turn of the century, food processing has increased, resulting in the use of new types of food additives such as nutritional agents, processing agents, preservatives, sensory agents, flavorings, color retention agents, baking agents, acid regulators, and more. Sensory agents, a type of food additive, have seen tremendous market growth in recent decades. Colorants that are added to food and beverage products are known as sensory agents.
Colorants are an important aspect of food because they have a direct impact on the perception of the food’s quality and flavor. Color retention agents are essential for retaining, maintaining, or extending the life of colorants added to food or beverage products. Many modern foods, such as ready-to-eat convenience foods, low-calorie foods, and snacks, contain color retention agents. As one of the major additives required by processed food products, the growing demand for color retention agents will result in strong market growth.
Key players in the global color retention agents market
General chemical industrial products, Canton Chem, Spectrum chemical mfg corp, Sonic, Zhejiang Wecan Biotechnology Co., Ltd, Grace, Hainan Zhongxin Wanguo Chemical Co., Ltd., APAC chemical corporation, Hefei TNJ Chemical Industry Co., Ltd., Food Ingredient Technology Co., Ltd, Ronas Chemicals Ind.Co., Ltd, and others are some of the key players operating in the global color retention agents market
Color retention agents have a lot of potential in the market.
The rise in demand for convenience foods is unstoppable in the coming years. Food additives will increase as the production of modern food increases to preserve the food. Along these lines, the food and beverage industry has a clear reach for color retention agents. The market for color retention agents is expected to grow dramatically in the coming decade.
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